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Why Are New Businesses Outranking Me Online

Why Are New Businesses Outranking Me Online?

Are you an established company that has spent several years growing your client base and providing quality products and services? Are you well known among local businesses in your industry but still showing up lower on search results than other businesses? Unfortunately, even if you are the best in your business, failing to work on your online presence can allow new or subpar businesses to rank higher on local searches than yours.

Local SEO is a powerful tool that when properly utilized can help you to dominate specific search terms, increasing your search rankings for relevant Google searches. The team at Houston Small Business Marketing takes into account a wide range of ranking factors to ensure you are getting high quality placement on search engines in your local area and on other directory listings.

Our number one tool to combat other businesses from outranking you is content marketing. By having a constant flow of unique and informative content on your website and social media, Google will see that you are an expert in your field and choose to place you higher in search results. If you are looking to grow your business and attract new customers online, our team of marketing experts are here for you. Reach out to us to learn more about how we can get you the results you are looking for without breaking your budget.

Entrepreneur, the online publication, shares some of the best tips for outranking your competitors below:

Choose the right competitors.

Choose realistic keywords. Google the keywords you want to be found for, and analyze the SERPs to see which keywords are dominated by small to mid-sized businesses. If large brands have overtaken a particular keyword, stop complaining about it and move on to other keywords.

Analyze the domain rank of your competitors. Once you’ve spent some time in the SERPs, you should be able to identify your key competitors (sites that consistently outrank you on a number of different keywords). Check out their page and domain-level MozRank (find this using the completely free MozBar) and compare them to your own. If they rank considerably higher than you, move on to target other sites that will be easier to go up against.

Check the on-page SEO of your key competitors. Now that you know who you’re going up against, analyze their on-page SEO. Are they using their keywords in their title tags, headings, alt image tags, URLs, etc.? If not, you’ve just found a way to improve on their SEO.

Engage in competitive link building.

Utilize your competitors’ links. Use a tool like Open Site Explorer to see which sites are linking to your key competitors. Now figure out how you’re going to get help from these links, from those same sites (or even better ones).

Get brand new links with HARO. It’s great to get the same links as your competitors, but you’ll need more than that to outrank them. Get free, high-quality links from huge sites like Huffington Post, Forbes and even CNN by responding to media queries from Help a Reporter (HARO).

Local businesses: Get local links and citations. If you’re trying to rank for local search, there’s no better way than to acquire citations (non-linked mentions of your business or brand name) and to get local links. Make sure to register your website with Google My Business and local reviews sites like Yelp and Yahoo Local. Actively pursue links from local business organizations like the BBB or your chamber of commerce, and pitch interesting story ideas to local media.

Create amazing content.

Write longer content than your competitors. 85 percent of the content that’s out there is less than 1,000 words. Yet we know that longer content (particularly 1,200 words+) ranks better. If your competitors are writing short content, write longer, more-in depth content targeting the same keywords. Here is my content marketing guide to help you along in this process.

Write better content than your competitors. Look at the content that’s currently outranking yours and figure out what you can do better. Does the other content use poor grammar? Is the reading level appropriate to the audience? Figure out what they’re doing poorly and improve on it.

Go after the long tail. One of the best ways to rank for long tail phrases is to consistently add longer, more in-depth content to your site. When you do a fantastic job of covering all angles of a topic, you naturally use semantically-related long tail phrases. For some extra help, you can also find long tail phrases using a tail like HitTail.

Write evergreen content that will serve as a resource. Consistently add content that will serve as a resource to your readers, to other bloggers and to journalists (these last two are key for getting links). How to posts, list posts, top resource lists and in-depth tutorials and guides are always good bets. If you have insider knowledge in your field, even better; this will make it more difficult for your competitors to replicate your content.

Perfect your own on-site SEO.

Make sure your site is optimized for mobile. With more Google searches now being done on mobile devices than desktop, you stand to lose a lot of business if your site isn’t mobile-optimized. Use Google’s Mobile-Friendly Test to find out whether your site is mobile-friendly, and to identify specific steps you can take to improve on your site’s mobile experience.

Optimize your on-page SEO. I’ve already alluded to this above, but the importance of your on-page SEO can’t be stressed enough. Use your keywords in strategic locations on your page. Most importantly, place valuable keywords in your title tag, URL, header tags (particularly your H1 tag), alt image tags and throughout your content.

Use relevant schema markup. Schema helps the search engines interpret the information on your site. There are tons of types to choose from: Recipe, event, person, local business, product, review, etc. For more on this, check out this primer from WordStream.

Promote your site and content.

Guest post. Guest posting can be a great way to acquire high-quality links to your site. That said, it should never be done exclusively as a way to earn links. Guest blog on sites where your audience hangs out. This is a great way to get referral traffic to your site, and to build up your reputation online.

Share your content on social media. While we know that Google doesn’t consider social media likes, shares and retweets as ranking factors, the indirect benefits of social media are clear. The more your content is shared, the more people there are who see it. The more people who see the content, the more links you will naturally attract. Having a large, targeted audience that’s ready and waiting to see and share your content is invaluable; and if your competitors are focusing exclusively on SEO, this can give you a serious advantage.

Investigate how your competitors are using social media. Find out which social media platforms the competitor is using, and evaluate the media performance. Is this competitor noticeably absent on a platform where their (and your!) target market is known to hang out? Has this competitor failed to take advantage of a popular niche hashtag on Twitter or Instagram? Do they have pages and profiles on certain platforms, but don’t regularly engage? Figure out what they’re doing poorly, and use this valuable information to your advantage. If you don’t use this information from competitors, it is wasted and so will much of your effort, then, be wasted in the future.

SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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