What Does A Digital Marketing Agency Do

What Does A Digital Marketing Agency Do?

Digital marketing agencies are different from regular marketing agencies because they focus primarily on online marketing strategies, however, helping with designing flyers or other real world marketing tools is not totally out of the question when working with these companies. The truth is, the world of marketing is not what it was 20 years ago, 10 years ago, 5 years ago, or even 2 years ago. This is because online trends are evolving at a rapid rate and they are blowing the traditional marketing strategies out of the water. Not only do digital marketing trends make it easier (and possible) to target specific groups, these strategies are also more affordable and more accurate. For instance, digital marketing allows your business to be advertised directly to individuals in your local area that have been searching for the services you provide. Let’s explore that further below with two examples:


Example 1) Targeted Ads: Say you are a dentist who just opened a new practice in North Houston. You are struggling to build up a large enough clientele to make your business reach the goals you have set for yourself. Digital marketing can help your website be visible to individuals who live in North Houston that have shown interest online in oral health, dental care, and other relevant topics to your business. This helps you to build your clientele by providing a link to your website to those who are local to you and organically interested in dental care. This can help make the conversion from online to in-person more likely for your business, than dated marketing trends such as running an ad on the radio. 


Example 2) Google Map Listing: In this scenario, you are running the same dental practice and unlike many of your competitors you offer emergency dental care without an appointment. Now, say someone is in need of immediate dental care within a 25 mile radius of you. They have cracked a tooth and need to see a dentist near them as soon as possible. Well, if you are on top of optimizing your Google Business Listing and this individual does an online search for “emergency dentist near me” your business will appear on a Google Map to them, with a direct link to your website and to your contact information. However, if you have not worked to optimize your online presence, you may not even show up on the Google Map at all, which can cause you to miss out on a potential customer. It does not matter if you have the best reviews, the most affordable prices, and are the closest dental practice to this individual, if they can’t find you online, they are likely to go with a different dental practice that has invested into their online marketing. 


The shared goal among digital marketing agencies is simply to improve your business. An experienced digital marketing agency has the ability to completely transform your company’s online presence in order to yield you more traffic online, which translates into real life customers. At Houston Small Business Marketing, our team utilizes our digital marketing expertise to thoroughly evaluate your brand’s needs and develop a powerful strategy that maximizes your profits. We work with your company to increase efficiency and improve overall productivity. With our help, you will be able to set goals for your company and achieve them.  


One of the most important characteristics of a successful digital marketing strategy is to clearly define who your target audience is. By doing this, we will be able to focus on this specific group and increase your organic engagement. Think of it this way, it’s a lot easier to sell plumbing services to a homeowner who has faulty plumbing than it is to a homeowner who just purchased a brand new home. We can help connect you online, to specific demographics, based on their search history, location, and interests. Digital marketing is highly targeted, making it more effective than basically any other form of marketing available. 


So, how long does effective digital marketing take?

There is no one-size fits all answer to a question like this. The amount of time that is required to see significant results in your digital marketing is dependent on several different factors. These factors include:


How Steep Is The Competition?: If your business is competing in the highly saturated Houston market, you have to take into account how many other companies are offering similar, if not the same, services that your company is offering. In addition to the number of competitors you have, you will have to look at the level of effort these competitors have put into their own online marketing strategies. If they have years of successfully implementing digital marketing under their belt, you will not be able to outrank them overnight. You may feel it’s impossible to overcome the competition, however, this is not the case. When you work with the digital marketing team at Houston Small Business Marketing, you are getting more than surface level marketing, you are getting full-service digital marketing. We do it all from social media to web design and running online blogs that are updated weekly. Our team can help you to succeed. Schedule an appointment with our team today to learn more about how we can help your business thrive.  


How Long Have You Been In Business?: For newer companies, they will have to overcome the additional obstacle of proving to Google that they are who they say they are and that they are experts in their field. This can be a time-consuming process, with lots of behind the scenes work needed in order to effectively produce the results you are looking for. Luckily, when you work with the team at HOUSBM, you are getting industry experts who can help you to bridge the gap between established businesses that have dominated their industry for decades. Our team understands how to get your website the maximum SEO value in the shortest amount of time without ever sacrificing the quality of online content you are putting out. Learn more when you schedule a no-obligating walk-thru of your website. 


Getting them to your website is only half the battle

Your company’s website is your first chance to make a strong impression on potential customers, make sure you don’t blow it! Making a solid first impression is important for business owners who are looking to broaden their audience and reach more customers than ever before. Marketing to an online audience relies heavily on having a superior, well-formed web design. When designed properly with SEO principles in mind, your company’s website can have a huge influence on establishing and growing your online presence. On the converse, businesses that fail to put time and energy into their website’s design- an undeveloped, lackluster website, can have a catastrophic impact on your bottom line. If you are unsure how you rank among your competitors or wish to improve the first impression you are making on local users who visit your website, contact Houston Small Business Marketing today!


At Houston Small Business Marketing, we have a dedicated team of digital marketing experts that are devoted to specifically providing your company with a web design that not only looks great, but works within Google’s forever evolving algorithm to bring in more customers to your company’s website. The team at HOUSBM can help you come up with an online marketing campaign that pairs you with the right clientele without breaking your budget. Keep your business on top by incorporating a wide range of different factors in your design will help you stay competitive. This can improve your search engine rankings drastically. Using specific and relevant keywords on each page inside of your website is useful. Using keywords strategically can drastically improve your SEO placement. Let us help you maximize your online presence today.


Running your business takes a lot of time and energy, making it difficult to stay on top of the forever-evolving digital marketing trends that determine how much traffic you are getting on your website. Not only is it hard to keep up with the most recent changes in SEO efficiency because the standard for SEO changes quarterly, it is also difficult to find resources that clearly outline which changes are being made. At Houston Small Business Marketing our team of digital marketing experts are here to help take the stress out of marketing for your company. We want you to focus on doing the things you love, running your business and managing your team, so that you are ready for the growing interest that is sure to come your way when you implement the newest marketing trends for your business. 


Don’t let your business suffer because you are spending hours at a time trying to figure out the newest marketing trends and how to implement them for your brand, instead, work with the digital marketing experts at Houston Small Business Marketing today. Our team understands the challenges that come with working in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online. The more traffic we can drive to your site, the more real life conversions you will have with customers. Our goal is to help you dominate the search terms for your local area that are relevant to the services and goods your company offers. This means, instead of your competitors being the top search result on a Google Map or local search term, it will be you. No one is going to see your company if you are stuck on page 9, let our team help get you to the first page to increase your visibility online. 


Unfortunately, when you fail to stay on top of online marketing trends, you are handing over potential customers to your competitors. This can be extremely frustrating for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let us work with you to get to the top and stay there!


Ensure your company’s services and products are reaching the right people online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online. 


Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer. 



Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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