Are you interested in attracting more visitors to your website? Search engines like Google play a major role in your online visibility by ranking websites based on their search engine optimization. Our company focuses on marketing strategies for attracting traffic to your website from users that have an organic interest in the products or services your company offers.
We work with business owners to identify their target audience, then use quality content, such as blog posts and engaging visuals on social media platforms to drive traffic to your website. If you can control the quality of visitors to your site you will have better conversion rates, helping you to grow your business and reach your professional goals.
Content marketing is a major component of SEO, however, optimizing your Google business listing is also critical in order to get the top rankings.
Forbes shares 5 ways to attract more visitors to your website:
#1 — Blogging
If you’re at all serious about attracting new customers to your website, you need to start a blog stat. Blogging is by far one of the primary, key drivers to traffic on the internet.
#2 — Content Marketing
If you’re not marketing your content, then you’re essentially throwing away free traffic to your website. If you want to attract visitors and ultimately turn them into customers, you need to harness one of the most important principles behind success in the organic search rankings space: content marketing.
#3 — Free Offers
Free offers create an avenue for entry into your sales funnel and help to initiate a chain of value jumps and subsequent sales to higher-ticket items as the customer moves up the proverbial ladder of service or product offerings by your company.
#4 — Social Media Marketing
Clearly, social media is something that many rave about still. Even today, with all the changes in algorithms to platforms like Facebook and Instagram, business owners are still leveraging social media to grow their businesses. In fact, today, this is one of the fastest ways to gain exposure for any type of business, no matter what it is.
However, dominating in social media is no easy feat. There are ways to build up multi-million dollars businesses using social media alone, and there are also many Instagram influencers that you can turn to in an effort to get the proverbial word out. No matter what strategy you use, social media can offer you a quick-to-market solution to sell your products and services to a global audience.
Still, don’t expect overnight success in social media. It takes time — years in fact — to build a profile that’s worthwhile. You need to be an expert communicator and constantly reach out to others offering praise and asking for guidance all at the same time. As long as you stay persistent, your platform can provide an ease of accessibility to a vast number of consumers that are interested in whatever it is that you’re offering.
#5 — Video Marketing
Another very powerful way that you can attract customers to your website is through video marketing. Develop a series of online video tutorials that will help someone in some area of life that’s in harmony with whatever business that you’re in. Leverage platforms like YouTube and Vimeo to create useful videos that will help establish you as an authority in your field.
This is also something that takes time. However, you can’t expect overnight results with whatever method you use to attract new customers to your site. Constantly create educational videos and your viewership will eventually soar. Link those useful videos to relevant content on your blog or website, or use in-video messages to help drive traffic to the right pages on your site.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.