SEO, or search engine optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users. In other words, SEO can help your site show up more often in relevant searches.
There are a number of things to look for when trying to improve your site’s SEO. Here are some tips to get you started:
- Make sure the writing on your website is clear, helpful, and descriptive.
- Explain your topic in simple, easy-to-read language.
- Include relevant keywords, which are words you think a user might search for when looking online for what you offer.
On the topic of keywords: while it’s a good idea to include search terms in your site copy, make sure you’re not cluttering your page with too many search terms, or putting up fake pages you don’t intend users to see. Doing this may lead to Google considering your pages deceptive and ignoring your site, so think about what will be easiest for a user to navigate and understand.
There’s no cost to appear in organic search results like Google’s, and making changes to improve your website’s SEO, can greatly impact your search rankings over time.
Crawling
The first step is finding out what pages exist on the web. There isn’t a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already visited them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a sitemap) for Google to crawl. If you’re using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.
Once Google discovers a page URL, it visits, or crawls, the page to find out what’s on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it can appear in Search results. The better that Google can understand your site, the better we can match it to people who are looking for your content.
To improve your site crawling:
Verify that Google can reach the pages on your site, and that they look correct. Google accesses the web as an anonymous user (a user with no passwords or information). Google must be able to see all the images and other elements of the page to be able to understand it correctly. You can do a quick check by typing your page URL in the Mobile-Friendly Test.
If you’ve created or updated a single page, you can submit an individual URL to Google. To tell Google about many new or updated pages at once, use a sitemap.
If you ask Google to crawl only one page, make it your home page. Your home page is the most important page on your site, as far as Google is concerned. To encourage a complete site crawl, be sure that your home page (and all pages) contain a good site navigation system that links to all the important sections and pages on your site; this helps users (and Google) find their way around your site. For smaller sites (less than 1,000 pages), making Google aware of only your homepage is all you need, provided that Google can reach all your other pages by following a path of links that start from your homepage.
Get your page linked to by another page that Google already knows about. However, be warned that links in advertisements, links that you pay for in other sites, links in comments, or other links that don’t follow the Google Webmaster Guidelines won’t be followed by Google.
Serving (and ranking)
When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user’s location, language, and device (desktop or phone). For example, searching for “bicycle repair shops” would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn’t accept payment to rank pages higher, and ranking is done programmatically.
To improve your serving and ranking:
- Make your page fast to load, and mobile-friendly.
- Put useful content on your page and keep it up to date.
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Houston Online SEO Company
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Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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