Houston is a booming city with a continuously growing population. As the number of residents climbs, the demand for more businesses to accommodate the growth increases as well. While having a variety of businesses at your fingertips is great for consumers, it poses a problem for business owners trying to stand out among their competitors.
Our full-service digital marketing team helps small and medium-sized businesses thrive, even in the most competitive industries. We understand how important brand awareness is when you are looking to stand out to potential customers. Our small business online marketing services include website design, social media marketing, content marketing, local SEO, pay-per-click advertisements, and more.
Our goal is to create customized marketing campaigns that help you to reach your specific goals without compromise. Our Houston SEO company works with a range of clients from medical groups and attorneys to major commercial HVAC and plumbing companies. We understand that marketing strategies must be adapted to fit the specific needs of our clients and are willing to work with you step by step to ensure results in your internet marketing, search engine optimization campaigns.
Other Houston SEO agencies fail to offer the comprehensive services that you get when you work with Houston Small Business Marketing. We are with you from the development of a logo, if needed, all the way to managing your Google Business Listing. If you are looking for the best SEO company in Houston, look no farther than HOUSBM.
Organic Search and Digital Marketing
It’s important to remember that your content provides a service. If you think of a search engine as the marketplace for that service, then ranking highly on their first page is a great way to market what you’ve got on offer.
Organic search marketing can take a bit of time to show results, and SEO is a process that evolves with your site, meaning that you need to stay on top of it to keep benefiting.
However, it’s worth the effort. All you have to do is make sure that you nurture your traffic through the marketing funnel to achieve this revenue. And to do that, you need to practice SEO and improve your SEO techniques.
How Can I Improve My Site’s SEO?
SEO isn’t something to feel daunted by. The most important aspects of SEO can be easy to change and modify within your site, especially when you’ve got the right tools.
Let’s go through some of the most important aspects of SEO and how you can strategize with them to improve your organic search rankings.
The first step towards improving your SEO and gaining visibility online is understanding the intent of your users. Why are they using the search engine? What are they looking for?
User intent can be shown in a few ways, such as:
For small businesses specifically, SEO can be a powerful tool. Here are recent statistics that highlight the benefits of SEO for small businesses:
- 46% of all Google searches are looking for local information. If you’re a small business trying to reach customers in your area, SEO is important because it enables them to find you first.
- 97% of people learn more about a local small business online than anywhere else. People are searching for your business (or products/services you sell), and your website is the place where they will look first. That’s why it’s important to show up on the terms they use.
- “Near me” type searches grew by more than 900% over two years. This is another important reason to optimize your local search efforts. People are looking for small businesses in the area.
- 75% of users never go beyond the first page of Google search results. Showing up on the first page is critical, but it also takes intentionality.
No matter what industry you’re in or what size your business is today, consumers are looking for brands like yours online every day. Search engines are one of the best ways to reach these potential customers.
SEO tips for small businesses
Now that you know what SEO can mean for the growth of your small business, what’s the first step you should take? SEO can seem overwhelming, but small businesses should consider these tips and principles.
- Build your website with SEO best practices
One reason small businesses struggle with SEO is because their website isn’t built with search in mind. Sure, your website might look good, but if it’s not structured correctly, you can lose out on a significant amount of search traffic.
When building your website, it’s important to create it with a solid website structure so search engines can properly crawl and index your web pages. If your website is already created, take time to look at your website with fresh eyes and make sure it has a logical structure. Start at your homepage and see if you can logically find — and navigate to — all your important pages quickly and easily.
Be sure to clean up any broken (404) pages that don’t work anymore. Such links are bad because they waste “link equity.“ That effectively means that votes (links) to your site aren’t counted because they lead to a dead end.
It’s also important to make sure your website is mobile-friendly. Not only does a mobile-responsive website improve the user experience, but it also contributes to your SEO ranking.
- Prioritize keywords
Keyword research is the second most important key to creating an effective SEO content strategy. You want to make sure your website is ranking for the search phrases that people use. The higher your small business website ranks for relevant keywords and phrases, the more likely you are to be discovered by relevant customers searching for your products, services, or relevant topics on the search engines.
- Optimize the metadata for your pages
The next step for search engine optimization is to make sure all of your primary landing pages are optimized for the keywords you discovered. In other words, you must optimize your titles, meta descriptions, and body content for each page. Every page on your website needs a unique meta description and title. It’s also important that your metadata description doesn’t exceed the length at which Google begins to truncate them in the search results and entices users to click-through to your site.
- Create a calendar that helps you consistently share new content
Content is another important leg that keeps your SEO still standing. You can climb up with good SEO and content marketing, but it has to be consistent. You can’t just publish a blog post every once in a while and hope traffic pops up. You need to show Google you have authority in an area by publishing consistent content around a precise range of related keywords and topics. Before embarking on an SEO campaign, it’s important to spend time building out a calendar for at least six months worth of content.
- Build authority for your website by creating various backlinks
Backlinks are another important factor for SEO. Essentially, backlinks are other places that hyperlink back to your website. Within your website, you can leverage backlinks by hyperlinking back to a previous blog post or sharing links to specific products or services.
But the real value of backlinks come from outside sources. Local directories can be a great source of backlinks to your website—provided they’re also reputable directories. Events are another great way to link back to your website.
- Use your Google My Business page
Google My Business should be a focal point for any small business — especially if you want to maximize the power of search. It’s incredibly simple to set up your Google My Business page and it can make a big impact. As a small business, you should leverage every element of Google My Business pages to your advantage — images, videos, Q&A, reviews, and posts you publish.
Top Marketing Company in Houston Area
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
Google Business Listing
When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.