Targeted marketing strategies designed to reach your audience provide you with the most direct marketing strategy available. Our team works with you to increase visibility and brand awareness with online users who have interest in your products or services. Read below to learn more about the importance of reaching your target marketing and how it can help you reach your professional goals.
Target marketing is a marketing strategy that breaks a market into segments and then concentrates your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing sales, and making your business a success.
How Target Marketing Works
The beauty of target marketing is that aiming your marketing efforts at specific groups of consumers makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective, and it provides a focus to all of your marketing activities.
For instance, suppose a catering business offers catering services in the client’s home. Instead of advertising via a newspaper insert that goes out to everyone, the caterer would first identify the target market for its services. It could then target the desired market with a direct mail campaign, flyer delivery in a particular residential area, or a Facebook ad aimed at customers in a specific area, thereby increasing its return on investment in marketing and bringing in more customers.
Social media platforms, such as Facebook, LinkedIn, Twitter, and Instagram, have sophisticated options to allow businesses to target users based on market segments. A bed-and-breakfast business, for example, could target married Facebook followers with an ad for a romantic weekend getaway package. LinkedIn, on the other hand, is more B2B oriented, so you can target businesses using a variety of criteria such as the number of employees, industry, geographic location, and so on.
Although you can approach market segmentation in many different ways, depending on how you want to slice up the pie, three of the most common types are demographic segmentation, geographic segmentation, and psychographic segmentation.
Demographic grouping is based on measurable statistics, such as:
- Income level
- Marital status
Demographic segmentation is usually the most important criterion for identifying target markets, which means that knowledge of demographic information is crucial for many businesses. A liquor vendor, for instance, might want to target its marketing efforts based on the results of Gallup polls, which indicate that beer is the beverage of choice for people under the age of 55—particularly in the 18 to 34 range—whereas those aged 55 and older prefer wine.1
Geographic segmentation involves segmenting the market based on location. Home addresses are one example, but depending on the scope of your business, you could also use:
- Postal or ZIP code
- Area code
- Province or state
- Country (if your business is international)
Geographic segmentation relies on the notion that groups of consumers in a particular geographic area may have specific product or service needs. For example, a lawn care service may want to focus its marketing efforts on a particular town or subdivision inhabited by a high percentage of older residents.
Additionally, you will be able to track online trends from users such as the sites they frequent, their projected annual income, political views, and more. Our team helps you to define your target market and create a marketing campaign based on this buyer’s persona. Once you have identified your target audience our team will work with you to effectively reach your target audience.
We utilize a wide range of strategies including social media marketing- that allows us to track social media analytics, blog posts- that help us reach specific groups of people, Google Map marketing- which allows you to target certain areas, and more.
Contact our digital marketing team today to learn more about how we can help you create targeted marketing strategies designed to reach your audience and grow your business.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.