Small business owners that are looking to increase brand awareness and attract new customers should consider digital marketing campaigns for their company. This is because online marketing gives you the chance to specifically target an audience of online users that have expressed an organic interest in the products and services offered by you.
Houston Small Business Marketing specializes in marketing services for the frugal business owner. We are a comprehensive digital marketing firm that works with you on starting and running cost effective marketing strategies suited to your industry and unique needs.
Our services include web design, web management, email marketing, PPC advertising, SEO for your website, content marketing, social media marketing and management, Google Business Listing management, logo design and more.
If you are interested in learning more about how our services can help you grow your business and reach your specific goals, contact us today.
When done right, digital marketing can generate a cost-per-acquisition (CPA) at a far lower rate than offline advertising.
We are going to discuss a three-step digital marketing approach to driving qualified traffic, converting it and bringing it back to generate repeat sales and brand loyalty in a competitive space.
- Driving qualified traffic: Social media advertising
The growth of social media has been immense over the course of the last few years, and advertising options across these valued social platforms are plentiful.
Specifically for luxury brands, where compelling visuals and high-quality imagery are a critical component for most marketing tactics, both Instagram and Facebook can be incredibly beneficial based on the nature of the platforms.
While there are plenty of platforms to consider when beginning a new social media campaign, these are two of the best to focus on for this niche industry.
Both of these platforms offer a wide array of targeting options such as demographics, interests, professions, hobbies, ZIP codes and behavioral data surrounding spending, even based on other accounts with which users frequently engage.
Across both platforms, the advertisements appear alongside organic posts, providing an added sense of credibility for users as they scroll through their feeds.
When created with a vibrant image, a compelling message and a strong call-to-action (CTA), these ads can be incredibly effective at generating traffic back to your Web site so that you can continue marketing to them and driving them further down the funnel.
Best of all, both Facebook and Instagram offer ads that operate on a cost-per-click (CPC) model, which helps to keep spending at a minimum, as you are only charged when the user clicks on the ad.
It is important to note that if you are promoting a specific product in your social media ad, it is essential that you drive those users to a page that directly correlates with the items highlighted in the ad.
Similarly to the example above, if you are a brand that has a beauty line, when promoting one of your fragrances in an Instagram ad, be sure to send users to the page that houses more information about that particular fragrance.
If you send them to a generic homepage after capturing their interest about a niche item, they are likely to drop-off.
When it comes to driving traffic to your Web site, if you have compelling content, vibrant visuals and the ability to correctly identify demographics about your target audience, advertising on both Facebook and Instagram can hold a lot of potential.
- Converting traffic: Responsive site? your most important marketing tool
You may be surprised to hear that a Web site itself is actually your most important marketing tool.
A strong Web site is what connects you with your audience and is critical in helping to generate conversions.
As users go from each respective marketing channel to your Web site, you want the experience to be seamless.
It is not wise to allocate your budget towards marketing initiates aimed at driving Web site traffic if you are driving those customers to a Web site that is not optimized for usability.
To ensure that the user is provided with an optimal onsite experience, there is a certain Web site design that we always recommend.
Investing in a responsive design is essential. This type of Web site design guarantees that regardless of the device from which your users access your site, the design will render to fit the screen.
When users are on a tablet, mobile device or a desktop, they are always provided with the optimal version of your Web site. This ensures that there is no excessive zooming in or zooming out to view images, forms are simple to type and fill out, and all elements and functionalities work seamlessly on any device imaginable.
With a responsive design, the navigation and menu adapt to each device, ensuring that it is simple for users to search.
Landing pages are optimized accordingly, and buttons such as ?buy now? or ?inquire about a product? are optimized for the size of a thumb instead of a mouse and keyboard when users are on a tablet or smartphone.
As you can see in the example above, the Land Rover Web site automatically renders an optimized-version depending on the device that the consumer is using.
For those within the luxury marketing space this is especially important.
When buying online or requesting a quote for a product online, luxury consumers are moving towards a purchase with a high price point, so the user-experience is critical.
Any deterrence or trouble engaging with a brand, reading a Web site, viewing a product image or trying to complete a purchase can be detrimental to making a sale and, furthermore, retaining a customer.
The team at Houston Small Business Marketing provides the best marketing services for the frugal business owner. We understand how important it is to stay on budget and make every dollar count, this is why we are dedicated to the success of every business we work with.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.