Are you interested in learning how to outrank your competitors online as a new business? It can be difficult, even for established businesses that have a developed online presence to pinpoint and conquer exactly what it takes to outrank their competitors online.
The good news is, with keyword research and proper content marketing to your target audience, it is possible, even for new businesses, to dominate search results and land top placements on relevant Google searches.
At Houston Small Business Marketing we utilize comprehensive marketing strategies that target specific keywords, while ensuring your website is mobile friendly with effective loading speeds. By doing this your page SEO can be optimized, which is a ranking factor on search engine results.
Whenever a user searches for local businesses in your area that offer the same type of goods and services your business offers, our goal is to help you be seen. Having the best website in the world is pointless if online users that have expressed an organic interest in your products and services are unable to find you.
Our team takes care of all of the behind the scenes work that goes into developing a successful website such as proper titles tags, optimizing your meta descriptions, and more. In addition to all of this we utilize internal links to strengthen your site and also manage your social media accounts that are linked on your website.
What Are Meta Tags?
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.
There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The four types we’ll discuss here are:
- Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
- Title Tag – This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the “title” of your page.
- Meta Description Attribute – A brief description of the page.
- Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you. Reach out to us today to learn how to outrank your competitors online as a new business.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.
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