SEO is short for search engine optimization; it is the process in which all of the information on your website is optimized in order to be clearly read and interpreted by Google’s complex and forever evolving algorithm. Google uses this algorithm in order to rank information it finds on websites under key search terms, to help users find the most relevant and informative information for their online searches. If you have ever used Google, then you know, any given search you make may pair you with millions of results. While we see this massive number of results provided for us, it is rare that we look beyond the first page of results in order to get the information we are looking for.
So, how exactly do you get your website to appear on the first page of relevant search results?
The answer is, through dedicated research and consistent growth to your website. It begins with SEO-focused web design that formats all of the information on your website in a way that is easy for Google to read. However, SEO is a never ending process that requires continued efforts in order to be successful. The things that Google looks for today in order to rank information will not remain the same forever. In fact, on a quarterly basis Google uses new measures and gets rid of old ones, in order to provide the best results for their users. Some basics will of course always matter, such as having a website with unique and informative information will provide you with value. However, other things, such as which social media accounts you have linked to your website, or how often you update your Google Business Listing, may vary in importance.
It is not impossible to take care of the SEO for your website alone, but it is a process that requires a lot of time, research, and dedication. You may spend months trying to get your website to rank under certain keyword terms, finally get there, and then be unable to maintain the position due to new criteria by Google. Whenever you work with an SEO firm, such as Houston Small Business Marketing, you can take the guesswork out of your SEO. Our team is dedicated to providing you with the best solutions for your website and getting you ranked high for your local area and industry. Contact us today to learn more about how our SEO services can benefit your business.
SEO Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.