The team of online marketing specialists at Houston Small Business Marketing is dedicated to assisting you in achieving your business goals and obtaining optimal results for your company. We have the expertise to work with a diverse range of clients across various industries, employing a comprehensive approach to brand management that places strong emphasis on local SEO campaigns. This encompasses all online local searches in your vicinity.
Our team is committed to helping your small business thrive by developing a captivating and functional website that aligns effectively with Google’s algorithm. It’s crucial to stay up-to-date with the latest trends and SEO strategies in order to remain relevant online, as this algorithm undergoes constant changes. SEO is an ongoing process that necessitates continuous efforts to maintain top rankings on search engines.
SEO stands for search engine optimization. It’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic.
Essentially, SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
SEO activities can take place both on-site and off-site. That’s why you may often see SEO divided into “on-page” and ”off-page” categories.
In practice, SEO typically involves:
- Keyword research
- Content creation and optimization
- Technical optimization
- Link building
Why Is SEO Important?
Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.
To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.
The correlation is very simple—the higher you rank, the more people will visit your page.
The No. 1 organic result is 10x more likely to receive a click than a page ranking in position No. 10.
And the top three organic results get more than 50% of all the clicks.
This is where SEO enters the picture.
Search engine optimization plays a key role in improving your ranking positions. Better rankings mean more traffic. And more traffic means new customers and more brand awareness.
In other words, neglecting SEO would mean neglecting one of the most important traffic channels—leaving that space completely to your competitors.
Whether your business is newly established or already established and seeking to enhance online visibility and placement, our digital marketing team is here to assist you. We offer a comprehensive range of services, including web development and social media management. We encourage you to reach out to our office today to discover more about the services we provide and take the first step towards expanding your online audience.
We recognize that comprehensive online marketing is the most effective and affordable option for business owners in today’s market. By choosing to collaborate with Houston Small Business Marketing, you can expect tangible results. We specialize in helping companies thrive in highly competitive markets by raising awareness about their brand. Contact us today to gain a deeper understanding of our services and how we can contribute to your success.
How Do Search Engines Work?
The ultimate goal of any search engine is to make searchers happy with the results they find.
To achieve this, search engines need to find the best pages and serve them as the top search results.
Side note: Google is not the only search engine. But it is by far the most popular one. That’s why we refer to Google any time we talk about search engines. Besides, SEO fundamentals are fairly similar across most search engines.
Google uses the following stages to find and rank content:
- Crawling: Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. In order for Google to find a page, the page should have at least one link pointing to it.
- Indexing: Next, Google analyzes each page and tries to make sense of what the page is about. Then, it stores this information in the Google Index—a huge database of webpages.
- Serving results: When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance, and ranks them in the SERP.
How Does SEO Work?
Google uses relatively complex processes, known as “algorithms,” to rank pages. These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.
You don’t need to know how search algorithms work. (Actually, nobody does with 100% certainty.)
However, knowing the basic factors can help you better understand how SEO works and what it takes to optimize your pages to rank in Google.
Hire an SEO Agency for Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our SEO experts helps you to optimize your website so that you do not fall behind your competitors on search engine rankings. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by driving traffic to your website and tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you. Reach out to us today to learn how to outrank your competitors online as a new business.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. Our SEO professionals provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals of increasing your enhancing presence and promoting your products or services.