A great way to build relationships with your existing customers is by finding creative ways to stay in touch. For small business owners that rely on repeat business and word of mouth to get clients, something as simple as monthly email newsletters or occasional phone calls can help you maintain contact and remind your clients about your company.
While social media platforms and blog posts can also be excellent resources for updating your clients about changes in the business and promoting your products and services, these are more passive means of communication than sending direct messages with a personal touch.
For long term solutions for staying in touch with your customers, we highly recommend gathering contact information at your initial interaction, and sending out email reminders and newsletters on a regular basis. In some situations, depending on your industry, picking up the phone and touching base with your clients is a more effective method to staying at the top of their mind.
Tips for creating and gathering content
It can be tough coming up with compelling content your subscribers love on a regular basis, and the pressure to do so can be fierce. But keeping these tips for creating and gathering content in mind when you’re creating a campaign will help you find the best way to talk with your readers.
Treat your subscribers like VIPs: People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
Keep it useful: It’s good to think about which emails in your inbox you open and which ones you delete immediately when you’re creating your own campaigns. What makes you want to open an email? Our guess is a piece of information you don’t already have. Make sure you’re sending subscribers new information that’s useful to them.
But it’s not just what’s inside your email that you have to think about; it’s also your subject line. Most people quickly scan an email before they decide whether they want to open it, so you’ll want your subject line to make it clear that a campaign is worth your subscribers’ time.
Our best tip is to keep your subject lines descriptive and straightforward, but testing different variations is a good way to find a winner.
Show some personality: No one wants to read an email that drones on and on. So, inject some personality! Chances are your voice, tone, and sense of humor are all reasons why your customers signed up in the first place. Try to write the way you would speak to your customers, and keep in mind the personality of the people you’re talking to.
Keep it short: Most people are bombarded with emails every day, so keep yours to the point to make it easy for your subscribers to scan them quickly if they need to
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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