After having your website built and it is up and running, you may start wondering about the performance of your website. How is your content ranking online? Does Google recognize your company as a legitimate business in the area? Are the pages within your website bringing value to your business? Why are some of your competitors outperforming you online?
In order to understand the answer to these questions and to have a real grasp on your online impact, you will want to explore your website’s domain authority, and take steps to help it grow over time.
So, what is domain authority and why does it matter to your business?
According to the developers of the algorithm that measures domain authority, Moz, Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.
How is Domain Authority scored?
Domain Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80.
What is a “good” Domain Authority?
Generally speaking, sites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA score. Brand-new websites will always start with a Domain Authority score of one.
Because Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high DA score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.
How Do I Check for Domain Authority?
Understanding what domain authority is, is a great start, but how do you check the domain authority of your website? There are multiple tools online that will help you to determine your score and show you how you rank among your competitors.
Ahrefs: This simple tool makes it easy to learn in-depth information about your domain’s authority score, and other additional insights into how your score has been calculated. With a paid subscription, you can see your DA score along with other statistics, like the number of healthy backlinks you have and how your organic traffic is doing. This information may be too in-depth and a bit complicated for those who do not have a lot of experience with digital marketing online. These measures will even show you how many points your score has gone up or down on a daily basis when applicable. At Houston Small Business Marketing we help you to find and understand your domain authority while nurturing it to grow over time.
Moz: The developers of the DA score algorithm, Moz, have a free Chrome extension, MozBar, to help websites measure their Domain Authority. Subscription to a Moz Pro account gives you access to SEO campaign monitoring, as well as tools that can help increase your Domain Authority score overall. When you work with HOUSBM we will be able to provide you extensive information about your website and its performance online.
SEMRush: Another popular resource for SEO tools for your website, SEMRush is an excellent option for monitoring your domain authority. You can use SEMRush to track your DA score, as well as use it for competitive research between you and your competitors.
Why Does My Domain Authority Matter?
Knowing your DA score can help improve your overall domain value in search engines. Having a higher DA means that you are predicted to be higher in the search results than domains with a lower score. It can be a good benchmark on your site’s SEO and the value of information present on your site. If you have a lower domain score compared to your competitors, then it might be time to start searching for strategies to increase your score.
According to SmallBizTrends.com
How to Influence Your DA
Basically, influencing your domain authority is about practicing what’s often called White Hat SEO technique and focusing on your links. On the surface, this looks easier than it actually is because all you really need to do is get rid of bad links and get good ones.
Backlinks
You need to start by looking at your backlinks which are the ones that are pointing to your site from other small businesses or websites. One of the best ways to accomplish that goal is through using Google Webmaster tools and clicking on Search Traffic. Moz has another tool that looks at websites and their links to sort the bad ones out.
You need to keep in mind a lot of low-quality links that will harm your domain authority come from obvious sources like porn sites or even companies that aren’t relevant to your goods and services. Getting rid of these is the first step. Most of these tools will have a method to disavow bad backlinks.
Good Links
On the other side of the coin is getting good links. One of the best ways to do that is to make your site attractive with fresh readable value-added content. A lot of what you will need comes under the banner of content marketing.
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When businesses fail to stay on top of online marketing trends, they are giving away potential customers to their competitors. This can be extremely disheartening for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let our team get your domain authority to the top and stay there!
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Digital Marketing Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
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Houston Small Business Marketing
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