What is Domain Authority and Why Does it Matter

What is Domain Authority and Why Does it Matter?

After having your website built and it is up and running, you may start wondering about the performance of your website. How is your content ranking online? Does Google recognize your company as a legitimate business in the area? Are the pages within your website bringing value to your business? Why are some of your competitors outperforming you online?


In order to understand the answer to these questions and to have a real grasp on your online impact, you will want to explore your website’s domain authority, and take steps to help it grow over time. 


So, what is domain authority and why does it matter to your business?

According to the developers of the algorithm that measures domain authority, Moz, Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.


Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.


How is Domain Authority scored?

Domain Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80.


What is a “good” Domain Authority?

Generally speaking, sites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA score. Brand-new websites will always start with a Domain Authority score of one.


Because Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high DA score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.


How Do I Check for Domain Authority?
Understanding what domain authority is, is a great start, but how do you check the domain authority of your website? There are multiple tools online that will help you to determine your score and show you how you rank among your competitors.


Ahrefs: This simple tool makes it easy to learn in-depth information about your domain’s authority score, and other additional insights into how your score has been calculated. With a paid subscription, you can see your DA score along with other statistics, like the number of healthy backlinks you have and how your organic traffic is doing. This information may be too in-depth and a bit complicated for those who do not have a lot of experience with digital marketing online. These measures will even show you how many points your score has gone up or down on a daily basis when applicable. At Houston Small Business Marketing we help you to find and understand your domain authority while nurturing it to grow over time. 


Moz: The developers of the DA score algorithm, Moz, have a free Chrome extension, MozBar, to help websites measure their Domain Authority. Subscription to a Moz Pro account gives you access to SEO campaign monitoring, as well as tools that can help increase your Domain Authority score overall. When you work with HOUSBM we will be able to provide you extensive information about your website and its performance online. 


SEMRush: Another popular resource for SEO tools for your website, SEMRush is an excellent option for monitoring your domain authority. You can use SEMRush to track your DA score, as well as use it for competitive research between you and your competitors.


Why Does My Domain Authority Matter?

Knowing your DA score can help improve your overall domain value in search engines. Having a higher DA means that you are predicted to be higher in the search results than domains with a lower score. It can be a good benchmark on your site’s SEO and the value of information present on your site. If you have a lower domain score compared to your competitors, then it might be time to start searching for strategies to increase your score.


According to SmallBizTrends.com


How to Influence Your DA

Basically, influencing your domain authority is about practicing what’s often called White Hat SEO technique and focusing on your links. On the surface, this looks easier than it actually is because all you really need to do is get rid of bad links and get good ones.



You need to start by looking at your backlinks which are the ones that are pointing to your site from other small businesses or websites. One of the best ways to accomplish that goal is through using Google Webmaster tools and clicking on Search Traffic.  Moz has another tool that looks at websites and their links to sort the bad ones out.

You need to keep in mind a lot of low-quality links that will harm your domain authority come from obvious sources like porn sites or even companies that aren’t relevant to your goods and services. Getting rid of these is the first step. Most of these tools will have a method to disavow bad backlinks.


Good Links

On the other side of the coin is getting good links. One of the best ways to do that is to make your site attractive with fresh readable value-added content. A lot of what you will need comes under the banner of content marketing.


Driving traffic to your website is the first main obstacle when it comes to effective digital marketing for your business. Once the users make it to your website, you will want to make an impactful and strong first impression in order to convert online visitors into real-world customers. Marketing online relies heavily on having a superior, well-formed web design. When designed properly with SEO principles in mind, your company’s website can have a huge influence on establishing and growing your online presence. On the converse, businesses that fail to put time and energy into their website’s design – an undeveloped, lackluster website, can have a catastrophic impact on your bottom line. If you are unsure how you rank among your competitors or wish to improve the first impression you are making on local users who visit your website, contact Houston Small Business Marketing today! 


At Houston Small Business Marketing, we have a dedicated team of online marketing professionals that are devoted to providing your company with a thoughtful web design that not only looks great but works within Google’s forever evolving algorithm to bring in more customers to your company’s website. The team at HOUSBM can help you come up with an online marketing campaign that pairs you with the right clientele without breaking your budget. Keep your business on top by incorporating a wide range of different factors in your design will help you stay competitive. This can improve your search engine rankings drastically. Using specific and relevant keywords on each page inside of your website is useful. Using keywords strategically can drastically improve your SEO placement. Let us help you maximize your online presence today. 


Running a business successfully takes a lot of time and energy, running a business successfully while also developing a strong marketing campaign can feel impossible. Stay on top of the most current digital marketing trends that determine how much traffic you are getting on your website. Not only is it hard to keep up with the most recent changes in SEO efficiency because the standard for SEO changes quarterly, it is also difficult to find resources that clearly outline which changes are being made. At Houston Small Business Marketing our team of digital marketing experts are here to help take the stress out of marketing for your company. We want you to focus on doing the things you love, running your business and managing your team, so that you are ready for the growing interest that is sure to come your way when you implement the newest marketing trends for your business to yield the best results.


Work with the digital marketing experts at Houston Small Business Marketing today to keep your business from going unnoticed. Brand awareness keeps your company thriving in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online. The more traffic we can drive to your site, the more real life conversions you will have with customers. Our goal is to help you dominate the search terms for your local area that are relevant to the services and goods your company offers. This means, instead of your competitors being the top search result on a Google Map or local search term, it will be you. No one is going to see your company if you are stuck on page 9, let our team help get you to the first page to increase your visibility online. Once you increase your domain authority you will continue to see your performance online increase, reaching wider audiences. 


When businesses fail to stay on top of online marketing trends, they are giving away potential customers to their competitors. This can be extremely disheartening for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let our team get your domain authority to the top and stay there!


Ensure your company’s services and products are reaching the right people online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online. 


Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer. 



Houston Small Business Marketing
Houston Small Business Marketing 
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Houston, TX 77008 
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