Everyone knows, a photo is worth a thousand words- so you can only imagine the value that comes with a Google 360 photo. If you have spent any time online browsing businesses, there is a good chance you have seen a fair share of Google 360 images. They offer the audience a new way to explore unfamiliar spaces limitlessly. If your company has yet to provide the option for 360 photos on your website or Google listing, you will be left behind by your competition. Customers like knowing what they are signing themselves up for before visiting a place. If they are looking for a cool new place to go out, they will be much more likely to choose a place with high quality images, well developed social media, and Google 360 photos- over one with low online interaction.
However, while it may seem like the main benefit of Google 360 photos is just allowing your customers the chance to look into your space, there are several other reasons to implement this new technology for your business.
When Google is deciding where to rank you among your competitors in search results online, there are many factors that come into play. Google wants to make sure they are pointing their users to companies they can trust to be reliable and helpful. When Google sees a company interacting online and going out of their way to fully establish themselves online- it helps to increase their online placement. Tools like fully developed social media accounts and Google 360 photos can go a long way for small and medium sized businesses struggling to stand out against major chains.
According to an article from Medium:
360 degree video ad banners have:
3x Higher Conversion (CTR, view -> click)
30% higher repeated view rate
70–300% increase in user engagement
Google Recently ran an advertising campaign where they pinned a normal video to a 360 virtual reality video, and found that 360 videos motivate viewers to watch more and interact.
Google implemented a new metric called the interaction rate, which measures if users tilt, scroll their phones around was higher than the view-through rates for the 60-second 360 ad. In conclusion, the 360 ad drove engagement via interactions, even if people didn’t watch 30 seconds or more!
Google’s 360 ad drove 41% more earned actions than the standard ad. Messaging apps like WhatsApp and iOS messenger listed among the traffic sources for the 360 version — but not for the normal version.
The full-length 360 video had a 46% higher view count at the end of our experiment than the standard full-length piece. As a result, the 360 ad was a more efficient buy since its cost-per-view was lower when organic and paid views were combined.
Our experienced and knowledgeable local online marketing staff will take the guesswork out of local SEO. If your business listing on Google needs to be rescued from the lower pages of the search results, contact us. Our Google Local Marketing Houston experts have got you covered. Schedule an appointment with us today to find out more about how we can get your local business rankings at the top of Google search results.
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
