In our online focused society, it is easy to understand the reason why so many businesses are choosing to readjust their marketing strategies, to focus on internet
marketing. Utilizing social media
platforms and SEO
together have proven to be highly effective when it comes to increasing brand awareness.
YouTube is one of the most popular platforms online, and the most popular video hosting website
. With over 1 billion active users as of 2018, not to mention all of the viewers who do not have accounts, it is easy to understand how businesses can grow their audience by creating a YouTube channel.
There are a myriad of ways businesses can gain exposure and directly benefit from having their own YouTube account. Some examples of helpful content
that businesses can post to YouTube include videos that: explain the services your company offers in depth, showing videos of your employees performing services for customers, customer testimonials that give viewers an understanding of your values, and much more.
Having the best product or services does not always guarantee the highest placement on Google
search engine results. Don’t let your competitors leave you in the dust because they are more internet
savvy. At Houston Small Business Marketing we can come up with a customized plan for your company to take advantage of social media
platforms and organically grow your business.