Our SEO Houston experts will combine local SEO, content marketing, Google maps marketing, pay per click management, reputation management, social media marketing, and web design to develop a competitive SEO strategy.
Houston Small Business Marketing provides organic SEO. Our SEO Houston specialists know approximately the number of people searching for your business-related keywords. When you get in front of these people, you will increase your chance of winning a customer. Contact us directly for more information..
Our SEO Houston consultants will develop an organic SEO strategy to drive overall traffic to your website and promote customer loyalty. Paid ads usually promote a specific action: Facebook is meant to drive article visits, Twitter is meant to promote customer loyalty, not create post traffic, Pinterest users hardly leave the site unless you are selling something.
For more information about organic SEO, please contact us directly.
Common questions about SEO
Organic SEO Vs. Paid SEOThere are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. Often times, SEO and PPC can work best together with an integrated strategy.
Depending on your competition and your lead requirements for your business will determine whether you should use organic SEO or PPC, or both. Developing good visibility in the local and organic search results will require a developed Search strategy to review your need requirements..
Again, organic search is based on unpaid, natural rankings determined by search engine algorithms. Paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.
What Is Organic SEO?Organic search engine optimization (organic SEO) refers to the methods used to rank higher in search results when a potential customer uses a search term. Here's how it works: Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring forth all website built properly to be indexed. This index is then fed through an algorithm that tries to match all that data for the search term query.
Optimization for organic SEO can take many forms: title tags and meta descriptions are both informative and the right length to pointing internal links to the relevant pages. Effective optimizing web pages is crucial. To get found by search engines, web pages should have high-quality and highly-relevant content focusing of relevant keywords.
If you want the best for your website’s SEO ranking, working with a reputable and highly-recommended digital agency is essential.
Organic Traffic and SEOWhen it comes to getting more organic traffic there are good ways and there are better ways. Organic SEO (search engine optimization) is simply using techniques to increase your rankings in search engines. Google’s increasing dominance of their own search engine results pages (SERPs) has created a lot of panic and controversy in the SEO industry. Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now. That’s why it’s worth the effort.
If anyone tries to tell you building organic traffic is easy, don’t listen to them. Developing a comprehensive strategy is key to driving more organic traffic. If you’re looking for a quick fix, I’m afraid you’re not going to find it. Building organic traffic is one of the most difficult work you’ll ever put in to your website. But it’s worth it!
Search engines like Google doesn’t care what kind of business you are or what your marketing objectives might be. When it comes to SEO it’s all about awarding high-ranking positions to pages that provide some of following: quality content, accessibility, good user experience, engaging content to keep the user of the web page and creating signals to let Google what your site is about.
How To Get More Organic Traffic To Your WebsiteCreating content is one of the most effective ways to drive more organic traffic to your website. Your website is a representation of your business. In a lot of cases it’s the first impression a potential customer may have of your business. Google and other search engines bring front consistent and quality content for their users to read. Your objective is to capture potential customers that are looking for what you do by writing about what they are looking for.
Make your content relevant and valuable. Remember to keep your content concise, stay of topic, check and recheck for grammar and spelling errors, use the inverted pyramid method, write assertively, write for you audience, and use images to compliment your copy.
Remember to go after the low hanging fruit! This means using long tail keyword phrases. Your competitors are writing content for the most requested search terms; however, there are related search terms that can still drive organic traffic to your website. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases. Write content about these search terms and see an increase in organic traffic to your website.
Is Organic SEO Dead?Organic SEO is NOT dead! Only bad SEO is dead. SEO (search engine optimization) is evolving. An indicator that SEO is alive, and working is the updates on Google’s algorithm. Businesses should stay abreast of the changes and requirements Google is looking for to rank higher in related search terms for your business. Or hire a digital marketing agency that has a proven track record of keeping up with changes to SEO.
We can’t deny that the SEO industry isn’t the same as it was five years ago. Or one year ago, for that matter. As users change the way they search and interact on the web, so will SEO change to provide relevant search results. People want answers, and Google awards web pages they believe that will answer the user’s question in their search query.
New techniques to help the evolving state of SEO is content creation and promotion. Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create and promote something better to reach new audiences.
How Organic SEO WorksSEO is an acronym that stands for search engine optimization. It is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. SEO can get quite complex to the beginner. Organic SEO is the process to help make sure that your website ranks high in the search engines for relevant keywords and phrases.
Search engines, like Google will scan, or crawl, different websites to better understand how the website was developed (what is it about). This helps them deliver more relevant results to those who are searching for certain topics or keywords. The website is moved to the front of the list if it is determined that the website is user-friendly and easy to navigate.
You can reach potential customers with effective organic SEO. By improving your SEO, you can work to expand your visibility on the search engines. Creating engaging and effective SEO-focused content is essential to bringing more targeted organic traffic to your website.