Are you failing to outrank your competitors online? Are you consistently finding yourself at the bottom of Google search results? This is likely occurring because you have issues with your website design that are causing Google to rank you below your competitors.
This poor placement on search engine results may be due to the content on your web pages not being unique or informative enough, in some cases it may be because you do not have enough content on each page. Additionally, it may be because you are having slow page loading, 404 errors, or have not created a website that is mobile friendly. These days if a website is unable to properly load on mobile devices, it will perform poorly on search engines.
Our team of web design and SEO marketing experts work on creating a website for you that not only looks great but also performs well in Google analytics. It is important to focus on the user experience while also meeting all of the requirements Google has asked out of modern websites.
404 is an error code that appears on websites. It means that a link is broken or does not lead to a valid page on a website. It’s the thing all site owners hate to see on their website, which can mess up a user’s online experience. A user can stumble onto a 404 page in a variety of ways. Maybe they followed a link on the website itself that leads to a 404, or maybe they have a bookmark that leads to a dead-end. Sometimes, 404 links can also appear on other websites or via search engines.
Because of how bad it is for the end-users experience, sites are discouraged from linking to many 404 pages. Some search engines explicitly penalize websites that contain a lot of broken links. Frequent incidences of users being redirected to 404 pages can lead to a website getting categorized as “low-quality” or “untrustworthy” by Google’s algorithms. Most content management systems (CMS) have features that attempt to minimize 404 redirects.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.