SEO is a term that has been growing in popularity, but what does it really mean? SEO stands for search engine optimization, which is the process of optimizing all of the content on your website in order to attract new users online. However, the number of visitors on your site is only part of the equation. Ensuring the users who are directed to your site are looking for the information, services, or goods they will find once they are on the site is the real challenge.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Digital Marketing Strategy in Houston
When you are looking to rank higher on Google search results, appear on the Google Map listings in your area we can help! We work with our clients to optimize their websites by producing quality content. Every web page within your site will need to be optimized to get the top ranking spots online. Once this is completed we will continue to generate fresh content for your website to continue helping you outrank your competitors.
Social media content absolutely influences the SEO of your website. Traffic on social media accounts correlates with the ranking of your website. Not only does social media provide businesses with the opportunity to create more backlinks to their website, it provides them the chance to organically reach new audiences, and promote themselves.
When it comes to determining the most important social media accounts for your business, you will want to look at popularity. At Houston Small Business Marketing, we create and manage social media accounts to the following platforms for our clients: Youtube, Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Our goal is to help increase engagement and improve your local SEO.
Does My Site Need To Be Mobile Friendly?
Mobile-friendly websites have higher pageviews per visit and lower bounce rates
Great mobile user experience is a key. If your website displays beautifully on small devices without a need to zoom, loads fast and has a convenient navigation for mobile, then visitors will be encouraged to spend more time on it, moving from page to page, learning more about your business and having more of a chance to converse. Providing mobile-friendliness is one of the most effective ways to keep visitors on websites longer. People are more likely to stay on a website that is easy to use and are less likely to leave it, which means for you that a mobile-friendly website reduces your bounce rate.
Mobile-friendliness contributes to customer loyalty
If people are satisfied with the interaction with your website and get a positive impression about it, then they want keep coming back to it and use it again and again. And vice versa: after having a negative mobile experience 62% of users are less likely to purchase from a website in the future. So even users who made a purchase one time from a website that is not mobile friendly won’t be interested in maintaining long-term relationships with this brand. Making a website mobile-friendly is a way to gain loyal customers who bring more revenue than new ones.
Mobile-friendly website is highly evaluated by search engines
Search engines used to show different results for mobile search and for search made from desktops. So if your website isn’t optimised for mobile devices, then it will be hard for mobile users to find it and use it. However, there is no strict separation between desktop and mobile users, as you may think.Our SEO Efforts Can Help You
At Houston Small Business Marketing, our team of online marketing experts work with you every step of the way to grow your business online. This includes optimizing your Google local business listing. Let our team help you reach your goals when you contact us today.
SEO Marketing Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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