Search Engine Optimization (SEO), is a forever evolving process of optimizing the content that appears on a website, or that is directly associated with a website, such as social media accounts, in order to improve the website’s ranking on Google search results. SEO has become a critical component in successful marketing for companies working in all industries, all over the world. As time has passed, and SEO principles have evolved in order to reflect the most current standards of quality online content, so have the methods we implement in order to work within Google’s complex algorithm.
When SEO is properly applied to your company’s website, Google Business Listing, and social media accounts, your ability to reach wider audiences increases by driving new traffic to your website. This can all be done in an organic manner that connects users who have interest in the services you offer to your website. This makes online marketing that implements SEO the most effective form of any type of marketing strategy, digital or otherwise. If you are looking to grow your business and engage new customers, contact Houston Small Business Marketing today. Our SEO experts are waiting to help you dominate local search results for your industry!
What’s New in SEO
Over the years, we have seen many changes that have been made to the overall criteria Google looks at when ranking your business’s website. From Google 360 photos to doing away with Google+, there have been many observable differences in the last few years. So, what makes SEO in 2020 different?
User Focus Optimization: Google will be putting more weight and emphasis on promoting websites that have increased user friendly interaction. This means, websites that are simple to navigate, well mapped out information that links together seamlessly, and emphasis on accessibility from all devices and formats.
Increased Quality of Content: These days, most of our mobile devices are capable of taking a high quality, HD photo or video. So, why should your social media, Google Business Listing, or website have anything less than the best quality content? Working to eliminate the old, lesser quality images, videos, and written content from your website and all of its connected links will go a long way in keeping you relevant.
Mobile Responsive Design: For the last three years, we have seen a massive push for all websites to be completely responsive on all mobile devices. If you have somehow still been slipping by with a website that does not automatically format when visited from a phone, this is going to drag you SEO down drastically.
Online Marketing in Houston
Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find out what we can do to help you get more traffic online.