What Does Google Look For When Ranking Websites

What Does Google Look For When Ranking Websites?

When it comes to getting a top ranking on a Google search results page, you will need to optimize your website in order to fit into Google’s algorithm. This algorithm is specific and always evolving in order to promote the best user experience possible for those doing search queries online.

Some of the most important factors that will determine your search engine rankings include quality content on each page in your site- this will require keyword research, to give you high quality, unique, and informative content. Additionally you will want to ensure the off-page SEO is doing its job behind the scenes, this means no issues with backlinks or coding and that your site is compatible with all mobile devices.

Our team of SEO professionals are here to help you discover which search terms you wish to appear under and then put in the work to help you dominate these terms online. If you are interested in growing your business organically, reach out to Houston Small Business Marketing today.

Types of Google ranking factors

Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types. Marketers usually talk in terms of on- and off-page ranking factors, but there are really three groups:

  • Off-page ranking factors: These are being measured by Google elsewhere from your site, and primarily involve backlinks.
  • On-page ranking factors: These are mainly related to the keywords and informational quality of your pages.
  • Technical ranking factors: These are also measured on your site, but have more to do with it’s overall performance as a whole, as opposed to individual pages.

It’s important to note that there isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to build an SEO-friendly website.

Now that we have the foundational knowledge set in place, let’s get into the top 10 Google ranking factors, broken down by these groups, starting with technical.


The top 10 Google ranking factors

With a strong presence in both paid and organic search engine results, you can increase your visibility—and no matter what kind of business you run, having visibility on search engines is critical if you want to earn trust, build brand awareness, increase traffic to your site, attract customers, and drive revenue. The top 10 Google Ranking factors include:

  • Site and page speed
  • Mobile-friendliness
  • Core Web Vitals
  • Internal links
  • Relevancy
  • Title and header tags
  • Meta description
  • Image alt text
  • URL structure
  • Backlinks


SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.


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