Are you a business owner looking to reach broader audiences and grow your company? Working with a full service SEO marketing agency can help you to reach your goals and grow. We develop custom marketing strategies that target audiences in your market. Our SEO company will develop and SEO campaign for focused on user experience. Let our SEO team help guide you.
What about local organic search results? After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.
If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office in its local SERPS (search engine result pages).
But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.
Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.
What matters for local SEO?
What does this mean to search marketers? While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.
Marketing analytics software company Moz posts its annual Local Search Ranking Factors survey, which includes the top 35 to 40 worldwide experts in local SEO. Its results provide the best insights into which factors influence local search visibility.
Localized content and local link popularity are factors, just as it is in Google’s traditional search algorithm, so it’s important to build local landing pages for each of your locations- especially if you’re a multiple location business-, where you should include not only your business name but also its details like address and phone as well as optimize their titles tags, meta descriptions, and follow SEO best practice. This should be taken into consideration as well in your content marketing and link building strategy.
Additionally, location-based factors like having a business listing in Google My Business, local citations from data aggregators, and review signals – that should be published by your local customers – are also taken into consideration in your local oriented seo rankings and as consequence you should also take them into consideration in your local SEO efforts.
It’s also important to note that there are SEO tools focused on local search that can help you to develop local oriented SEO audits, from developing keyword research focused on your local audience, building citations, managing Google My Business listings, business profile and Google posts, and even monitor your inclusion in local packs.
Website content is a significant factor, just as it is in Google’s traditional search algorithm, but location-based factors like Google My Business, citations, and review signals are also included.
Houston SEO Experts: Dominate Your Competitors
Don’t let your business miss out on customers because you are spending hours at a time trying to figure out the newest marketing trends and how to implement them for your brand, instead, work with the digital marketing experts at Houston Small Business Marketing today. Our team understands the challenges that come with working in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online.
The more traffic we can drive to your site, the more real life conversions you will have with customers. Our goal is to help you dominate the search terms for your local area that are relevant to the services and goods your company offers. This means, instead of your competitors being the top search result on a Google Map or local search term, it will be you. No one is going to see your company if you are stuck on page 9, let our team help get you to the first page to increase your visibility online.
Houston SEO Company
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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