When you are looking for an SEO agency to help boost brand awareness for your business you will want to work with SEO experts. Our online marketing company has years of experience providing full-service digital marketing services that can help grow your company online. Our digital marketing strategies help online users that are organically interested in the products and services you provide find you. Reach out today to improve your SEO strategy and get the internet marketing services you need to thrive.
Listed below is an inside look at how our team can help you:
Initial Research, Audit, and Analysis
Keyword research. Identifying and researching keywords to identify those which will produce the best results for the client once good rankings are achieved. The ideal keyword is searched for a lot, is relevant to the client’s business, and is not being targeted heavily by competition.
Google Analytics analysis. Reviewing past performance through Google Analytics or another web analytics tool may reveal positive or negative trends and opportunities for improvement.
Google Webmaster Tools analysis. Likewise, being able to review a client’s history and current status in Google Webmaster Tools may bring opportunities to light, as well as potential technical issues with a client’s website, such as a penalty that could be negatively affecting rankings.
Link profile analysis. Many companies over the past several years hired SEO firms that promised to build hundreds, even thousands, of inbound links at low prices. This practice is now penalized by Google and for many companies the path to SEO success starts with cleaning up the spammy links pointing to their websites. Whether this link cleanup is necessary should be identified early on, because fighting against these negatives effects reduces the value of all other SEO services until the link profile is refined.
Site audit. Sometimes after the above research and analysis is complete, but often in parallel, an SEO firm will perform a thorough audit of a client’s website. This audit will include various SEO factors such as website and webpage load speed, URL structure, internal linking, title tags, meta description tags, and content. Many SEO firms will also extend this audit to include factors that influence not just rankings but the metrics that ultimately matter like conversions and profits. These factors include usability, design, and messaging.
Initial Optimization
The results of all the above research, audit, and analysis work will lead to both one-time and ongoing SEO activities. Some of the one-time, initial optimization activities may include:
Website redesign. In the most extreme cases a complete website redesign is needed before beginning SEO services. A redesign is in order when the website is outdated, converts visitors poorly, has poor code, and the cost of fixing everything is greater than starting over from scratch.
Code overhaul. Even if a complete redesign isn’t needed, it may be necessary to overhaul the code of a website to make it more SEO friendly. How extensive this overhaul is depends on the details, but it can range from light cleanup of the existing code to a complete replacement of the code while maintaining the existing design.
Link removal and disavowal. If the link profile analysis reveals a large number of low quality, harmful inbound links, or worse yet, a manual penalty, then it will be necessary to remove as many links as possible by contacting webmasters, and then disavow backlinks that cannot be removed.
Link Building
While some aspects of SEO are one-time services that rarely or never need to be repeated, the bulk of SEO activities are ongoing in nature. Like your lawn, if you don’t maintain it, it will get out of control. Link building is one of those activities that never ends because Google likes to be fed a constant stream of new, fresh links to know that your website is still relevant and should continue to be featured prominently in its search results. There are many ways to build links and many activities related to link building, some of which include:
Link monitoring. Although rare, it’s important to keep an eye on links to ensure one doesn’t become the victim of a negative SEO attack. More to the point, it’s important to monitor links in case inbound links are created that could provide more value if the text of the link or the specific part of the website where the link is pointing were modified.
Competitor research. By monitoring competitors your SEO firm can see what links they have built and replicate their activities or get inspiration for other links that could be built.
Brand monitoring. Any mention of your company should include a link to your website, but when that’s not the case your SEO firm should find these instances, track down the person who has control of that mention of your company, and seek to get an appropriate link.
Outreach. There may be hundreds of websites that are relevant to what you do. Your SEO firm will reach out to these targets in order to promote content and generate links. Part of this service may include guest blog posting which, despite statements from Google’s Matt Cutts, is still a viable form of link building when done properly, as my fellow Forbes contributor John Hall details in his post Guest Posting Isn’t Dead: Google Just Raised The Quality Bar.
Online PR. As the worlds of public relations and SEO merge, SEO firms seek to build links on top tier news and information websites that will never be mistaken by Google as the kind of low quality link the search engine should ignore or penalize. SEO firms perform this kind of online PR by reaching out to journalists, seeding infographics, video, and other content, and managing social media campaigns designed to attract attention, and links.
Content Creation
There can be substantial overlap between link building and content creation because in many instances the way one builds links is by creating content that attracts links. But your website will receive many SEO benefits by creating content even without the inbound links that may follow, and creating content, even if you don’t receive direct SEO benefits, can bring traffic to your site that will generate leads or sales just as well as the traffic that comes from SEO.
Content marketing. Broadly stated, if you create content as part of your marketing activities then you’re engaged in content marketing. More specifically we use the term when we talk about creating articles, blog posts, infographics, and videos to attract attention. Depending on the level of service you’ve signed up for with your SEO firm, they will be creating content for your website, as well as on other websites, designed to drive traffic and links to your website. If your SEO firm needs some inspiration in this area, or you’re inclined to help out yourself, read Jayson DeMers’ article 50 Content Marketing Ideas For Your Website Or Blog.
Blogging. All content creation could be called content marketing, but blogging deserves to be highlighted by itself. If you don’t have a blog for your website your SEO firm should help you create one, and then either create content themselves or coach you on how to create content for it yourself.
Content expansion. Your SEO firm will help you to expand or refine the existing content on your website. This becomes a critical function for ecommerce websites, but is important even on smaller corporate sites. New content can be added to a site such as a FAQ section, or pages can be extended to include more long form content. There are many ways in which the content on your website can be built upon to provide more value, and your SEO firm should be walking you through this process or managing it entirely.
Top Marketing Company in Houston Area
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the Houston Small Business Marketing team is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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