Do you have specific business goals you are looking to achieve for your company? Are you interested in growing your business organically in order to reach a specific audience or demographic? If so, our SEO specialists are here to help you.
We are a full service digital marketing agency, that puts a strong focus on SEO marketing strategies in everything that we do. Our web developer will incorporate local SEO principles into your website’s design, while also ensuring your web design is user friendly and aesthetically pleasing.
We manage your brand online, utilizing the most effective social media marketing strategies available today. Our team are the SEO experts of Houston, helping businesses from all types of industries meet their goals and grow. If you are looking for the top SEO services, look no farther the Houston Small Business Marketing.
How Search Algorithms Work
With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.
These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.
To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.
Meaning of your query
To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.
This involves steps as seemingly simple as interpreting spelling mistakes, and extends to trying to understand the type of query you’ve entered by applying some of the latest research on natural language understanding. For example, our synonym system helps Search know what you mean by establishing that multiple words mean the same thing. This capability allows Search to match the query “How to change a lightbulb” with pages describing how to replace a lightbulb. This system took over five years to develop and significantly improves results in over 30% of searches across languages.
Beyond synonyms, Search algorithms also try to understand what category of information you are looking for. Is it a very specific search or a broad query? Are there words such as “review” or “pictures” or “opening hours” that indicate a specific information need behind the search? Is the query written in French, suggesting that you want answers in that language? Or are you searching for a nearby business and want local info?
A particularly important dimension of this query categorization is our analysis of whether your query is seeking out fresh content. If you search for trending keywords, our freshness algorithms will interpret that as a signal that up-to-date information might be more useful than older pages. This means that when you’re searching for the latest “NFL scores”, “dancing with the stars” results or “exxon earnings”, you’ll see the latest information.
SEO Agencies in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing
