These days more than ever businesses are looking for new ways to reach their audiences online. Digital marketing strategies have evolved greatly and require upkeep in order to be successful. Potential customers turn to the internet to find products and services near them. If you fail to stay on top of your marketing campaigns, you are giving away business online to your competitors.
Listed below are online marketing tips for small businesses that can help improve brand reputation and online ranking.
Publish Unique and Industry Relevant Content Regularly
Content marketing is critical for successful SEO. It is achieved by publishing high-quality, unique content to attract, inform, and engage with potential customers online. The content that you publish on your website helps Google to figure out what search terms to rank your website under.
Local prospective customers are online everyday, searching for the goods and services your business offers. When you optimize your content marketing, these same customers will be linked to your website. Content marketing focuses on creating articles across the internet that build credibility with your audience and authority with major search engines like Google.
At Houston Small Business Marketing, our team will help to identify the top search terms in your area that are relevant to your industry, then will create informative blog posts that answer these questions. This will help to pair prospective customers with an organic interest in the services and goods you provide.
Use Keywords Wisely For Optimal Content Marketing
When designing a website, the best plan of action is to make dedicated pages for each keyword term you wish to optimize. You can choose the keyword term by the goods and services you provide, or you can focus the keyword terms on a specific area. When you work with our team for the development of your website, we will do both.
In a city as large as Houston, it is important to not only target the keyword terms for the services you provide in the city, but to also target the smaller communities that make up Houston. For instance, say you are an attorney in Houston that specializes in car accident cases. We will develop your website to target the most important terms for Houston and then also surrounding communities by developing webpages inside of your site such as the ones listed below:
Car Accident Attorney Houston
Personal Injury Attorney Houston
Car Accident Lawyer Houston
Personal Injury Lawyer Houston
Car Accident Attorney in Katy
Personal Injury Attorney in Katy
Car Accident Lawyer Katy
Personal Injury Lawyer Katy
Monitor Your Metadata
According to Michigan Tech University:
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
Stay On Top of Social Media Platforms
Many businesses utilize social media accounts to help them interact with their customer base online. This is a highly-effective and affordable way for small businesses to create a direct line of communication with customers.
Social media makes it easier than ever before for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company.
This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, and monitor comments left by your customers.
Online Marketing For Small Business Owners
The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.
Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.
SEO Marketing Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.