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1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Online Marketing Tips For Small Business

Online Marketing Tips For Small Business

These days more than ever businesses are looking for new ways to reach their audiences online. Digital marketing strategies have evolved greatly and require upkeep in order to be successful. Potential customers turn to the internet to find products and services near them. If you fail to stay on top of your marketing campaigns, you are giving away business online to your competitors.

Listed below are online marketing tips for small businesses that can help improve brand reputation and online ranking.

Publish Unique and Industry Relevant Content Regularly

Content marketing is critical for successful SEO. It is achieved by publishing high-quality, unique content to attract, inform, and engage with potential customers online. The content that you publish on your website helps Google to figure out what search terms to rank your website under.

Local prospective customers are online everyday, searching for the goods and services your business offers. When you optimize your content marketing, these same customers will be linked to your website. Content marketing focuses on creating articles across the internet that build credibility with your audience and authority with major search engines like Google.

At Houston Small Business Marketing, our team will help to identify the top search terms in your area that are relevant to your industry, then will create informative blog posts that answer these questions. This will help to pair prospective customers with an organic interest in the services and goods you provide.

Use Keywords Wisely For Optimal Content Marketing

When designing a website, the best plan of action is to make dedicated pages for each keyword term you wish to optimize. You can choose the keyword term by the goods and services you provide, or you can focus the keyword terms on a specific area. When you work with our team for the development of your website, we will do both.

In a city as large as Houston, it is important to not only target the keyword terms for the services you provide in the city, but to also target the smaller communities that make up Houston. For instance, say you are an attorney in Houston that specializes in car accident cases. We will develop your website to target the most important terms for Houston and then also surrounding communities by developing webpages inside of your site such as the ones listed below:

  • Car Accident Attorney Houston

  • Personal Injury Attorney Houston

  • Car Accident Lawyer Houston

  • Personal Injury Lawyer Houston

  • Car Accident Attorney in Katy

  • Personal Injury Attorney in Katy

  • Car Accident Lawyer Katy

  • Personal Injury Lawyer Katy

Monitor Your Metadata

According to Michigan Tech University:

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Stay On Top of Social Media Platforms

Many businesses utilize social media accounts to help them interact with their customer base online. This is a highly-effective and affordable way for small businesses to create a direct line of communication with customers.

Social media makes it easier than ever before for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company.

This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, and monitor comments left by your customers.

Online Marketing For Small Business Owners

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing 
713-492-0025
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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