In order to improve how you rank on search engines, you will need to built trust and brand authority in your industry. Read this article to find out how to build brand authority with a content strategy focused around your online presence.
What is brand authority?
Brand authority is a concept that can be difficult to pin down in specific terms. It’s something we’re more likely to feel about a brand than we are to think of concretely. Still, in conceptualizing a definition of brand authority, it’s useful to think of it as a company’s perceived expertise within an industry or topic. If the public accepts a company as a legitimate expert within their field, then we can say the company has brand authority.
That being said, brand authority is not a status you can confer on yourself; rather it’s a reputation and an element of trust that others must assign to you.
That isn’t to say that your company’s brand authority is out of your hands — in fact, the opposite is true. It’s all in your hands, but it takes time to develop and is something you must consistently demonstrate.
What is the value of having brand authority?
It mostly comes down to trust. Brand authority is a big part of helping consumers trust a company, and trust is absolutely critical to acquiring and keeping customers. Having brand authority means consumers will feel confident that you know what you’re doing, and thus that their money is well spent with your company. Consumers want to know that your company is one they can trust — whether that’s trusting your expertise or your ability to build a quality product.
So, want to know how to build brand authority?
Focus On What Makes You Unique
Do you work in a competitive market with many companies offering the same products or services as you? This can make it difficult to develop a strong brand that sticks out among your competition. The best way to build authority is to focus on what makes your company unique. Are you family owned and operated? Do you source all of your materials locally? Does your business have a strong focus on giving back to the communities it severs? Sharing any of these things would be a great way to build trust and develop a strong image for your business.
Content Marketing Is Critical
In order to dominate local search engines, you will need to conduct keyword research that you then apply to the content that appears on your site. Working with a full service online marketing agency like HOUSBM can help you with your site content. Our team takes every blog post, every photo, every piece of content that appears on your site, seriously. We understand the value in producing strong content that proves you are a subject matter expert. This will get you a top spot on Google results, which ultimately will increase your brand authority.
High Quality Social Media Posts
Writing unique blogs posts is great, but sharing these posts is just as important. When you work with HOUSBM we syndicate every article that appears on your site, sending these posts out to dozens of directories online. This makes your work go farther, bringing you more bang for your buck. Your website and social media are both an extension of your business. You will want to produce quality posts with vibrant images, thoughtful captions, and effective hashtags.
Brand Management For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
View our Website
View our Facebook Page
View our Google Listing