In order to improve how you rank on search engines, you will need to built trust and brand authority in your industry. Read this article to find out how to build brand authority with a content strategy focused around your online presence.
Brand authority is a concept that can be difficult to pin down in specific terms. It’s something we’re more likely to feel about a brand than we are to think of concretely. Still, in conceptualizing a definition of brand authority, it’s useful to think of it as a company’s perceived expertise within an industry or topic. If the public accepts a company as a legitimate expert within their field, then we can say the company has brand authority.
That being said, brand authority is not a status you can confer on yourself; rather it’s a reputation and an element of trust that others must assign to you.
That isn’t to say that your company’s brand authority is out of your hands — in fact, the opposite is true. It’s all in your hands, but it takes time to develop and is something you must consistently demonstrate.
What is the value of having brand authority?
It mostly comes down to trust. Brand authority is a big part of helping consumers trust a company, and trust is absolutely critical to acquiring and keeping customers. Having brand authority means consumers will feel confident that you know what you’re doing, and thus that their money is well spent with your company. Consumers want to know that your company is one they can trust — whether that’s trusting your expertise or your ability to build a quality product.
So, want to know how to build brand authority?
Focus On What Makes You Unique
Do you work in a competitive market with many companies offering the same products or services as you? This can make it difficult to develop a strong brand that sticks out among your competition. The best way to build authority is to focus on what makes your company unique. Are you family owned and operated? Do you source all of your materials locally? Does your business have a strong focus on giving back to the communities it severs? Sharing any of these things would be a great way to build trust and develop a strong image for your business.
Content Marketing Is Critical
In order to dominate local search engines, you will need to conduct keyword research that you then apply to the content that appears on your site. Working with a full service online marketing agency like HOUSBM can help you with your site content. Our team takes every blog post, every photo, every piece of content that appears on your site, seriously. We understand the value in producing strong content that proves you are a subject matter expert. This will get you a top spot on Google results, which ultimately will increase your brand authority.
High Quality Social Media Posts
Writing unique blogs posts is great, but sharing these posts is just as important. When you work with HOUSBM we syndicate every article that appears on your site, sending these posts out to dozens of directories online. This makes your work go farther, bringing you more bang for your buck. Your website and social media are both an extension of your business. You will want to produce quality posts with vibrant images, thoughtful captions, and effective hashtags.
Brand Management For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
