These days, the best way to attract new customers to your business is by catching their attention online. Our team of online marketing professionals work with you to identify your audience and come up with a unique strategy that fits your specific needs. Our SEO specialists stay on top of all of the newest trends to keep your online presence fit into Google’s forever evolving algorithm.
In order to make it on the first page of Google search results, you will need to optimize your website, your Google listing, and continue adding unique and informative content to your website. This is vital in order to outrank your competitors and increase your visibility online.
If you are interested in improving your online ranking and bringing new customers to your business, reach out to the team at Houston Small Business Marketing today.
How does first-page ranking benefit your business?
It’s important to understand the different goals that getting a top ranking on Google can help your business to achieve.
- Improve your visibility
Let’s say you have a brick-and-mortar location. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course.
With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
- Generate more leads
Now what if you had to choose between the main street of a diverse town or a town of ideal customers? There are as many Google first pages as search queries out there. Your goal is to get on the first page for queries that your ideal customers are performing. By doing so, you get discovered by consumers that are searching online with the intent to buy or engage. These people are the most likely to convert into leads and customers for your business.
- Increase engagement
According to Adweek, 81% of shoppers conduct online research before buying, and Google is the go-to for this. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google’s search engine results page alone enables consumers to learn about, compare, and engage with your business before even clicking on your result.
- Drive website traffic
Snippets and answer boxes can only provide so much information. While a search engine results page itself can sometimes supply all the information a person needs, there are still a number of queries for which people will inevitably click through to a website. Don’t forget that it often takes several engagements with a business before a person converts into a customer, so interactions with your website are important.
Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.
- Increase your industry authority
Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.
In addition, writing regularly about your industry and business will require you to stay in tune with what your target audience wants to know as well as what the latest updates are in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand.
- Earn trust
Google’s algorithm is designed to recognize spammy, suspicious, and low-quality content. If you’re consistently showing up on the first page of Google, it means that Google recognizes you as a trusted source of information, and consumers trust businesses that Google trusts.
- Build your audience
As mentioned above, getting on the first page of Google requires creating high-quality, evergreen content. This type of content is the gift that keeps on giving; it can be repurposed and redistributed across a variety of marketing channels including social media, email, and paid ads.
Your content-driven efforts to get on the first page of Google will provide you with more material and more opportunities to engage with your target audience, nurture leads, and stay top of mind.
- Speed up your sales cycle
Consumers today have so many options to choose from, as well as access to all the information and tools they need to discover, vet, and make a decision about a business. Where do they go to kick off their research? Google! Getting on the first page of Google helps you to bring in those top-of-funnel leads and get your sales cycle in gear.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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