The online marketing specialists at Houston Small Business Marketing are here to help you reach your business goals and get the best results for your company. We work with a wide range of customers, in many different industries, by taking a comprehensive approach to brand management that focuses strongly on local SEO. This includes all local searches online around you.
Our team wants is dedicated to helping your small business thrive by creating a captivating and functional website that properly correlates with Google’s algorithm. This algorithm is forever changing, making it important to stay current with all new trends and SEO tactics to stay relevant online. SEO is a process that requires continued efforts in order to maintain top rankings on search engine.
Whether you are a brand new business or an established business looking to improve your online visibility and placement, our digital marketing team can help you. We do it all from web development to social media management. Contact our office today to learn more about the services we offer and to take the first step in growing your audience online.
Our team knows that comprehensive online marketing is the most effective and affordable marketing option available to business owners today. When you choose to work with Houston Small Business Marketing, you will get results. We help companies in competitive markets thrive by spreading awareness about their brand. Contact us today to learn more about the services we offer and how we can help you thrive.
How Google determines local ranking
Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Relevance
Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance
Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
Prominence
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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