If you are looking to improve the SEO of your website or hone in your online marketing skills, you may have questions about the newest trends for optimization and what trends have been retired. When it comes to meta-keywords, these can definitely be retired.
Keyword meta tags were designed all the way back in 1995, when search engine optimization was just becoming relevant. This system was inefficient and ended up just causing website owners to spam every single page within their site with meta keywords. This led to many websites that did not deserve a high ranking to rise to the top.
SEO marketing is a forever evolving process that requires continued focus to successfully boost a website’s ranking on search engines such as Google. This system for online marketing is most effective when a multifaceted approach to the branding of a company is utilized. For companies looking to increase their ranking they will need to be mindful of more than just the website itself. In fact, anywhere online that is linked to a website, such as social media posts or Google listings, will need to be optimized and updated regularly, in order to get the most SEO value available. While excellent SEO for a website does start with outstanding web design, there is much more that will be needed than just a well designed website in order to dominate search results pertaining to your industry and local area. At Houston Small Business Marketing, we take a comprehensive approach to your SEO and digital marketing. We thrive by helping small and medium sized businesses competing in competitive industries thrive.
Google plays an important role in helping businesses connect to potential customers. Whether you like it or not, the success of your business can greatly be affected by how well you utilize SEO principles that are designed to play into Google’s algorithm. Whenever you work within this algorithm, Google will be able to identify that your company is legitimate and offers quality services. This is beneficial to companies by placing your listing on Google Maps local three-pack, and by linking the website in the top results of all relevant searches that pertain to the services offered by your company. If your business is operating in a highly competitive market, your placement in these results can either make or break your small or medium sized business.
Online Marketing in Houston
Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find out what we can do to help you get more traffic online.