These days, creating a blog for your website is one of the best ways to increase brand visibility. The funny thing is, even if no one ever reads your blog, just having a business blog on your website can help you to gain a higher placement on Google. The higher you rank in your local area on Google, the easier it will be to attract new customers.
Starting a blog when you already have a full time job running your business may seem too time consuming to take on. Our digital marketing experts work with you to write blog that are optimized for content marketing that gets you results.
Listed below are 7 Reasons Why Your Business Needs A Blog as shared by Velocitize:
Keep your audience updated about your business: Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business. While a website might be more practical in content and straightforward in tone, a blog offers more flexibility to connect with customers, to share updates in a way that shows who you are, not just what you do.
Think of your blog as your direct communication channel. It’s a space to talk in depth about your products and services, share timely content, and comment on relevant industry trends in a way that lets your brand personality shine.
Great for building long tail and driving traffic: A chief reason every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
Blogs provide the perfect platform to strengthen your SEO strategy. Your business can boost its chances of generating traffic and converting leads by creating fresh and well-written articles that incorporate long-tail keywords, images and videos.
Can help improve internal linking: Unlike inbound linking, internal linking is something that is completely within your control. This means there’s no reason not to use them within your blog posts. It can help visitors with site navigation, pointing them to the most important pages on your website.
Internally linking to other blog posts and pages on your website can also improve your SEO success. The more relevant links you have, the more likely it is you’ll rank better, which can lead to more traffic and potential leads.
Get feedback from your customers: Good business websites do a solid job of giving customers the information they need, but it is usually done so in a one-way manner. There’s often no room to ask questions, comment on content, or start a conversation.
This is why a blog is so powerful. It creates a two-way conversation with customers, leads and industry peers. With a more relatable tone and an interactive platform, you can encourage feedback and discussion in the comment sections of your blogs.
Having in-depth conversations with your customers is a great way to build trust and authority in your brand. Plus, it allows you to examine your business from your audience’s point of view and make changes to improve your services.
Helps you build your email database: Email marketing is still a solid marketing strategy. But it’s not always easy to get people to sign up. This is where a blog can help. It ensures your business stays top of mind and helps reinforce your audience’s need to keep updated.
If people find your blog content informative, relevant and engaging, chances are they’ll trust that your email newsletters are as well. To push them towards signing up, include internal links in both your blogs and newsletters. This makes it easier for them to read about promotions, new products, or business updates on your blog.
Teach and explain more about products: Blogs allow for in-depth explanations and teaching about what your products and services can really offer. For example, you could write customer case studies, explore specific benefits, or provide easy-to-read “how to” guides on your most technical services.
The more your company produces content like this, the more it will be seen as an authority in the industry. This not only builds up your knowledge bank, it also breeds innovation and creativity. The deeper and more complex your posts are, the more ideas you’re likely to generate.
It’s much easier to get social exposure with blog articles: Blogging is a simple way to get discovered via social media. Every time you write a blog post, you’re creating content that people can easily share on Twitter, Facebook, LinkedIn and other channels. This helps expose your company to audiences you might not even know yet.
On the other hand, blog content helps fuel your social media output. Instead of trying to pull new social media content ideas out of a hat, you can simply promote and link recent and relevant blog posts. You’re simultaneously strengthening your social media presence and bringing in new visitors. It’s a win-win.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Houston Small Business Marketing
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Houston, TX 77008
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
