Are you looking to destroy your local competition on Google search results and other popular search engines? Our digital marketing company can help you. We work with local businesses to develop an SEO campaign that fits their needs and helps them to stand out among their competitors. Listed below are some of the tactics we use to increase your visibility online.
Keywords
The success of SEO depends on the keywords you target for your business. The right keywords can boost your business and sales and reduce your efforts.
You need to choose profitable keywords that are easy to rank for your business. Understand the intent of a keyword before choosing and writing content about it, and then satisfy its search intent. You must understand why a user is searching that keyword. What do they want to do? Solve a problem? Buy something? If you can’t satisfy the search intent, you can’t rank long term on Google.
Take Advantage Of Search Features
Google rolls out new features every day, including Google Discover, Featured Snippets, voice searches and others. Featured Snippets gets the most clicks: around 35% more than other ranking results.
Businesses don’t always on these new SERP features, so it could be an easy win for you if you do. Optimize your website and content to take advantage of these features, and implement a speakable schema to make your website ready for voice searches.
Optimize For Clicks Rather Than Rankings
If you are ranking on top but not getting any clicks, rankings are worthless. If you are getting clicks but ranking lower, Google will automatically rank you higher because users like your content.
If you are getting higher CTR than competitors, you will get higher rankings even if you don’t have enough backlinks. To get a higher CTR, you should improve the title and meta description of your webpage.
Branded SEO
If you want to stand out from the competition and rank for the long term, you need to build a brand for your business.
I strongly believe that the future of SEO is more brand centric. That’s why you should plan your SEO strategy to establish your business as a brand. You must improve your brand search queries and get more brand mentions and branded anchor texts.
Branded SEO can help you to stand out from the competition and to grow continually.
Provide Better User Experience
Good user experience is a very important part of the success of SEO because Google uses user metrics as a ranking signal. So, make your website more user-friendly.
User experience helps you in three ways:
- Improves your rankings.
- Engages your visitors for a longer time.
- Improves your conversion rate.
Improve your page load time by optimizing website code and choosing high-quality web hosting. Also, internal links, proper heading tags, images, CTAs, clean design, breadcrumbs, etc. will help you to improve your site’s user experience.
Use Structured Data
Structured data is not a ranking factor, but it can help you improve your website rankings. Structured data helps Google easily understand your website or webpage. Also, it helps you take advantage of SERP features like Featured Snippets, Knowledge Graph, etc.
Choose the right type of structured data for every webpage. For example, use a how-to schema for how-to guides and a review schema for product or service review pages.
Improve CRO
It is always easier and cheaper to convert more visitors into customers, and doing so can boost your revenue instantly. Conversion rate optimization has huge potential to boost your sales.
Backlinks
Backlinks are still important, but now Google is better at differentiating good and bad links. Just a few of the right backlinks can boost your website rankings if you know what type of links are good for you.
All links are not equal. You should acquire links from high-quality, genuine sites that are relevant to your business. Don’t use low-quality techniques to acquire links.
SEO is hard, but still has many opportunities to rank for any business, even if you don’t have a big budget to spend. No one can stop you if you want to win.
You need a powerful SEO strategy and proper execution to beat the competition. Get your keyword research right, and optimize your website for SERP features to build a brand for your business.
Destroy Your Local Competition On Google when you reach out to the team at Houston Small Business Marketing today.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
