+(713) 492-0025 [email protected] Mon - Fri: 8:00am - 5:00pm

1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Comprehensive Online Strategies to Grow Your Business

Comprehensive Online Strategies to Grow Your Business

At Houston Small Business Marketing we believe in creating comprehensive online strategies to grow your business. While we utilize several different online platforms and strategies, our goal is always the same, to increase the visibility of your business.

In order for a small to medium-sized business to stand out among major corporations and chains, they will need to work on their online presence. You can have the best product or service in the world, however, if no one knows your company exists, what is the point?

Our online marketing strategies are designed to increase the visibility of your business in order to connect you with real world customers that have an organic interest in the services offered by your brand. This is what makes SEO and online marketing more cost and time efficient than other marketing strategies that hope by casting a wide enough net they’ll be able to catch the attention of some interested consumers.

What Services Do We Provide?

Social Media Marketing in Houston: Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your business. Our team can help you get to the next level with our high quality social media marketing services in Houston.

Google Map Marketing in Houston: If you are not showing up at the top of Google map results, also known as the Google 3-pack, then you are missing out on potential customers that can help your business grow. Do not let your competitors outperform you just because of their placement online. Contact Houston Small Business Marketing today to outrank your competitors and get where you need to be.

Google Business Listing Management in Houston: Your Google Business Listing is a place that requires continued efforts in order to maximize its efficiency and be seen online by potential customers. At Houston Small Business Marketing, we continue adding new content and optimizing your Google Business Listing in order to help you place higher than your competitors. Contact us today to learn more about how your Google Business Listing is affecting your placement online.

Content Marketing in Houston: One of the most effective ways to target specific audiences online is through targeted content marketing! At Houston Small Business Marketing we will find out which service areas in Houston you are most interested in sharing your services with, from here we will work with you to highlight the products and services your business offers to potential customers in those chosen areas.

Forbes shares the following benefits to investing in online marketing:

Cost-Effectiveness

Owners and executives often think of marketing as an expense, and they aren’t wrong — running advertisements costs money no matter what medium you use. But traditional marketing has a particularly high barrier of entry; even billboards in the middle of nowhere and 3 a.m. commercial slots aren’t cheap.

On the other hand, while high budgets are encouraged and will give you more room for engagement, platforms like Google and Facebook have no minimum barrier for entry. You could run a $5 campaign if you wanted to. And these platforms will often offer ad spend credit for new advertisers as well.

More Targeted Audience Reach

When you buy out an advertisement in a physical newspaper, your audience is defined as subscribers to that newspaper. When you get a time slot on a TV channel, your audience is defined as people who watch that channel for that show at that specific time. While some demographic breakdowns can be assessed depending on the medium (e.g., readers of Golf magazine are probably golf fans), in many cases, with more traditional channels, you lack the ability to tailor your messaging to specific audiences. For example, 18-year-olds and 55-year-olds alike need to go grocery shopping, but do they respond to the same advertisements?

Without any additional cost, digital marketing channels allow you to target individuals based on age, gender, income level, location, job title, interests and more. And if you don’t know what demographic breakdown applies to your business, free analytics tools associated with platforms such as Google and Facebook show you the exact characteristics of people who follow your page or visit your website.

Brand Awareness

In using traditional advertising to promote your brand or a new product or service, you are at the mercy of hoping your target audience is physically in a position to notice your efforts. Whether that means a person taking the right freeway to work or paying attention to the brochure at your booth, you have to strongly rely on individuals being in the right place at the right time. However, most consumers are connected to the internet at least some of the time in a day.

Through digital marketing mediums, you can potentially reach your audience anytime they check their smartphone or desktop. And if you want a particular product or aspect of your brand to reach a well-defined segment of your audience, you have the ability to do that as well.

Lead Generation

One of the biggest issues with traditional marketing is tracking your performance. Media buyers may be able to tell you exactly how many people saw your commercial, but how do you prove that the advertisement converted into a sale?

Digital ads allow you to attach contact information forms to the ads that you run. This has a threefold function: First, it tells you how many people engaged with the ad in the way you wanted them to; second, it enables you to add them to your email and phone lists; and third, it gives you the immediate opportunity to qualify the lead. And that immediate response is very important for converting a lead to a sale.

Customer Engagement And Retention

For bars or restaurants, it’s easy to stay engaged with customers — that’s one of their primary business functions. But how does a small-batch distillery stay in communication with an individual who purchased their product 2,000 miles away?

Technology gives business owners endless opportunities to engage with their customers, whether it’s through review management, social media posts or email newsletters. Through digital mediums, you can respond to a customer’s negative feedback in a public forum, which not only means you can quell their concerns, but everyone who reads the review will see your response as well. And by engaging with customers who have had a positive experience with your company, you can build a loyal community around your organization online.

Stay Connected With Your Customers

Traditional marketing is still effective for getting your message out there to people. But if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing 
713-492-0025
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

Free Consultation
Houston Internet Marketing

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