At Houston Small Business Marketing we believe in creating comprehensive online strategies to grow your business. While we utilize several different online platforms and strategies, our goal is always the same, to increase the visibility of your business.
In order for a small to medium-sized business to stand out among major corporations and chains, they will need to work on their online presence. You can have the best product or service in the world, however, if no one knows your company exists, what is the point?
Our online marketing strategies are designed to increase the visibility of your business in order to connect you with real world customers that have an organic interest in the services offered by your brand. This is what makes SEO and online marketing more cost and time efficient than other marketing strategies that hope by casting a wide enough net they’ll be able to catch the attention of some interested consumers.
What Services Do We Provide?
Social Media Marketing in Houston: Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your business. Our team can help you get to the next level with our high quality social media marketing services in Houston.
Google Map Marketing in Houston: If you are not showing up at the top of Google map results, also known as the Google 3-pack, then you are missing out on potential customers that can help your business grow. Do not let your competitors outperform you just because of their placement online. Contact Houston Small Business Marketing today to outrank your competitors and get where you need to be.
Google Business Listing Management in Houston: Your Google Business Listing is a place that requires continued efforts in order to maximize its efficiency and be seen online by potential customers. At Houston Small Business Marketing, we continue adding new content and optimizing your Google Business Listing in order to help you place higher than your competitors. Contact us today to learn more about how your Google Business Listing is affecting your placement online.
Content Marketing in Houston: One of the most effective ways to target specific audiences online is through targeted content marketing! At Houston Small Business Marketing we will find out which service areas in Houston you are most interested in sharing your services with, from here we will work with you to highlight the products and services your business offers to potential customers in those chosen areas.
Forbes shares the following benefits to investing in online marketing:
Owners and executives often think of marketing as an expense, and they aren’t wrong — running advertisements costs money no matter what medium you use. But traditional marketing has a particularly high barrier of entry; even billboards in the middle of nowhere and 3 a.m. commercial slots aren’t cheap.
On the other hand, while high budgets are encouraged and will give you more room for engagement, platforms like Google and Facebook have no minimum barrier for entry. You could run a $5 campaign if you wanted to. And these platforms will often offer ad spend credit for new advertisers as well.
More Targeted Audience Reach
When you buy out an advertisement in a physical newspaper, your audience is defined as subscribers to that newspaper. When you get a time slot on a TV channel, your audience is defined as people who watch that channel for that show at that specific time. While some demographic breakdowns can be assessed depending on the medium (e.g., readers of Golf magazine are probably golf fans), in many cases, with more traditional channels, you lack the ability to tailor your messaging to specific audiences. For example, 18-year-olds and 55-year-olds alike need to go grocery shopping, but do they respond to the same advertisements?
Without any additional cost, digital marketing channels allow you to target individuals based on age, gender, income level, location, job title, interests and more. And if you don’t know what demographic breakdown applies to your business, free analytics tools associated with platforms such as Google and Facebook show you the exact characteristics of people who follow your page or visit your website.
In using traditional advertising to promote your brand or a new product or service, you are at the mercy of hoping your target audience is physically in a position to notice your efforts. Whether that means a person taking the right freeway to work or paying attention to the brochure at your booth, you have to strongly rely on individuals being in the right place at the right time. However, most consumers are connected to the internet at least some of the time in a day.
Through digital marketing mediums, you can potentially reach your audience anytime they check their smartphone or desktop. And if you want a particular product or aspect of your brand to reach a well-defined segment of your audience, you have the ability to do that as well.
One of the biggest issues with traditional marketing is tracking your performance. Media buyers may be able to tell you exactly how many people saw your commercial, but how do you prove that the advertisement converted into a sale?
Digital ads allow you to attach contact information forms to the ads that you run. This has a threefold function: First, it tells you how many people engaged with the ad in the way you wanted them to; second, it enables you to add them to your email and phone lists; and third, it gives you the immediate opportunity to qualify the lead. And that immediate response is very important for converting a lead to a sale.
Customer Engagement And Retention
For bars or restaurants, it’s easy to stay engaged with customers — that’s one of their primary business functions. But how does a small-batch distillery stay in communication with an individual who purchased their product 2,000 miles away?
Technology gives business owners endless opportunities to engage with their customers, whether it’s through review management, social media posts or email newsletters. Through digital mediums, you can respond to a customer’s negative feedback in a public forum, which not only means you can quell their concerns, but everyone who reads the review will see your response as well. And by engaging with customers who have had a positive experience with your company, you can build a loyal community around your organization online.
Stay Connected With Your Customers
Traditional marketing is still effective for getting your message out there to people. But if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing.
SEO Marketing Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.