What is an SEO?
SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Choosing an SEO
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Be committed to implementing the recommended changes. Making the changes recommended by an SEO takes time and effort; if you aren’t going to take the time to make these changes, it’s not worthwhile hiring a professional.
Interview your potential SEO. Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What’s your experience in my industry?
- What’s your experience in my country/city?
- What’s your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
- See if the SEO is interested in you and your business. If they’re not interested, find someone who is. Your SEO should ask questions such as:
- What makes your business or service unique and valuable to customers?
- Who are your customers?
- How does your business make money, and how can search results help?
- What other advertising channels are you using?
- Who are your competitors?
Check your SEO’s business references. Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You’ll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don’t grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
Choosing HOUSBM for Your Business
When it comes to your online marketing, there is no reason to settle! Ensure you are working with a company that is staying on top of the latest trends to increase your visibility and improve your placement online. At Houston Small Business Marketing, we take the steps to increase brand awareness for your business and make your quality services and products visible from those with an organic interest in your business.
Our team works to help you dominate search results in order to become an industry leader. We understand how important engaging with your current customers and new customers is, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our
Houston online marketing experts can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success. Fill out this form and we will contact you with information soon!
Best SEO Firm in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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