When it comes to digital marketing and brand awareness you will need to do more than just build an attractive and functioning website. There is a lot of behind the scenes efforts that go into designing a high ranking website that attracts new customers to your business. Our SEO agency works to help you build your page authority by staying on top of the latest trends.
We write unique blog posts for your website with target keywords, different types of backlinks, and high authority links from reputable sources. Learn more about the value of these links on your website below.
Backlinks — also known as inbound links or external links — refer to links on one website pointing to another website.
Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages).
The Importance of Backlinks in Your SEO Strategy
Do backlinks have an impact on your SEO? Yes! Backlinks are a critical component of SEO. Having authoritative links to your website is one of the most important signals that Google (and other search engines) consider for ranking content.
But what makes a high-quality backlink?
Trust is a huge factor — if a quality website with an excellent reputation links to your site, that’s a fantastic vote of confidence. If you only have sites that Google considers spammy linking to your website, it’s not likely to help you much.
Popularity is another consideration. Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of (quality) backlinks and higher rankings.
Why Are Backlinks Important?
When it comes to search engine optimization, backlinks are talked about a lot and are the focus of site owners everywhere. But why are backlinks important? We’ll dive into a few of the reasons why you should care about incoming links to your site.
Backlinks Can Improve Rankings
Without great backlinks pointing to your site, you miss out on one factor that goes into understanding a website — trustworthiness. Backlinks showcase that you are a trusted authority in your industry and deserve to rank at the top for key search terms.
Google Finds New Pages via Backlinks
Google’s spiders (Googlebot) uses links to find new pages on the web — this is one of the main ways content is discovered, crawled, and indexed.
One way to think of links is how Google navigates the web. A link from a trusted source will help your content indexed faster by Google.
Backlinks Boost Your Trustworthiness & Credibility
Quality links from authoritative and trusted sources help you to rank higher from an SEO perspective, but they can also help boost your trustworthiness and credibility as a business. Think about it this way: let’s say you are a tech startup. There is a good chance not too many people know about your business (yet).
Digital Marketing Agency in Houston
Do not allow your business to miss out on potential customers due to poor marketing. Instead, let our full service digital marketing firm help you dominate your industry! From top notice web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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