More than ever before businesses are relying on their websites and online presence to attract new customers. Search engine optimization (SEO) marketing efforts are the best way to specifically target your audience and drive traffic to your website.
The idea of an effective SEO marketing strategy is to show up at the top of local search results on popular search engines like Google, for online queries that are relevant to the products or services offered by your company. When you show up on the top of search results you will be able to attract visitors and drive traffic to your online store or site.
In this article we will explore 3 ways to entice new customers to your website so that you can build your client base with loyal customers that have shown an organic interest in the products or services your company offers.
Start A Blog
If your business website does not have a blog that is regularly updated, you are missing out on a major opportunity to attract users to your website. Each blog post you write is your chance to cast a net for users online looking for a company like yours.
At Houston Small Business Marketing we work with businesses to create unique and informative blog posts every single week. These posts are designed to be informative, thought provoking, and most importantly a tool to bring new users to your website.
Whether you are a medical group looking to get new clients for your primary care physicians or a plumber that is running a special on water heater installations, your blog gives you the opportunity to reach new online users and share your message.
Call To Action Email Campaigns
Collecting an email list of your current customers is an excellent way to stay in-touch and drive traffic to your website. This can be a great way to share updates about your business, including new products or services you offer. By linking your website in each email you send, with a prompt for your customers to follow the link, you are able to drive new traffic to your site.
The more hits your website gets, the higher its domain authority will become. This will ultimately help you to gain a coveted top placement on Google search results.
What is email marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Advantages of email marketing
Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out Mailchimp’s email templates to see more of what you can do with email marketing.
Social Media Marketing
It does not matter what industry you are working in, these days, you need a social media presence. By making unique and eye-catching posts that link back to your website you are giving online users a simple path to connect to your website. Additionally, online users are able to share your social media posts to their friends and followers. This will generate new hits on your website, which will help you to convert online users into real life customers.
These 3 Ways To Entice New Customers To Your Website are effective for business owners looking to grow their brand and reach their professional goals. Call us today to schedule a consultation with our marketing team.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.