Category: Google Maps Marketing

What is a Google Map Listing? A Google Map listing is a special listing that appears on Google Maps, showing local businesses near online users. It can display all businesses in a specific area or all businesses in a particular industry within a certain location. Your Google Business Listing is connected to your Google Map Listing. The Google Map Listing includes important information like the business name, address, phone number, and website. This information is accessible through various Google platforms, including Google Maps, which helps users easily find nearby businesses. When users click on your Google Map Listing, they can quickly access your website, call your company, or get directions to your location. This increases your visibility and encourages users to learn more about your business. If your business doesn’t appear on Google Map Listings, you’re missing out on potential customers who are actively searching for businesses like yours in your local area. Let us help you achieve the desired results, surpass your competitors, and succeed in your business. Google Maps Marketing in Houston To establish and grow your business’s online presence, it’s important to develop and optimize your Google Business Listing so that your company appears on Google Maps. At Houston Small Business Marketing, our team of experts specializes in optimizing your Google My Business profile. Ranking higher on Google Maps is a crucial aspect of effective local SEO marketing. Our goal is to help your business achieve a top position in local areas where you offer services, ensuring that your competitors don’t outrank you. Work with us to increase your visibility, improve your ranking, and unlock your online potential. Effective Google Maps marketing involves developing, optimizing, and managing your business listing. Our team creates unique Google posts, manages and responds to online reviews, regularly posts fresh content on

Many businesses wonder, “Is My Google Business Page Important for Attracting New Customers?” without ever building out their page or optimizing it. One of the first things out team of online marketers do when onboarding new clients is develop and optimize their Google My Business Listing because of how important this aspect of their online presence is to attracting new customers and showing of the products and services they offer. Not only will you rank higher when you establish your Google My Business account, you will also build trust with your clients. This will give them a place to leave positive reviews and make it easier for them to find your business and basic information like your phone number, address, hours, and more. Creating a Google My Business page is simple and effective for increasing your ranking online. Benefits of using a Business Profile More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google and Google Maps. With a Business Profile, creating a great listing takes just a few minutes and doesn’t cost a thing. Edit your listing and speak for yourself Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through your Business Profile. Also, you can add notifications. Practical and easy to manage Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit your Business Profile anytime to edit your information or see how many people have seen and clicked on your listing. Premium options, all for free Make your listing really shine with

Do you wonder if you have to claim your Google Business Listing online in order for other users to see it? In this article we will explore what your Google Business Listing is and why it is beneficial but not necessary to claim your business listing. What Is A Google Business Listing? Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information. Benefits of Business Profile Manage your information Manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address. Interact with customers You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t. Understand & expand your presence Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns. Do I Have To Claim My Google Business Listing? While it is not necessary for you to claim your business in order to have a business listing on Google, claiming your listing will help you take charge of your first impression online. This means, if there is anything important you wish to

What is a Business Profile? With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable. Imagine yourself in the shoes of a potential customer. This customer is 3 blocks from your storefront and looking for exactly what you do best in the neighborhood — maybe a friend recommended your business to them. If they search for your services on Google, what will they find? Your presence through your Business Profile can help customers discover the products and services that you provide, contact you, and find your location. What you can do with a Business Profile You can find the benefits of your Business Profile in 3 main categories. Maintain accurate information about your business online Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business). Use the mobile app to stay up-to-date with your online presence wherever you are. Interact with customers Post photos of your business and its products and services. Collect and respond to reviews from customers. Attract new customers Improve how your business appears online so new customers can find you. Point customers to your website. Who Can Help Me Manage My Google Business Listing? Running a business is a full time job, making it difficult for business owners to stay on top of their digital marketing and search engine optimization. The team at Houston Small Business Marketing is a digital marketing company that specializes in optimizing your Google My Business listing, to

Whenever you search for businesses in your local search area, you most often will be given search results that include a map listing. This map will include the top three local businesses Google believes fit your search area and interests. If you do a search for the services or products your business provides but your business is not showing up in the top three spots on the map listing, this can negatively influence your business. Our digital marketing team works with companies to help them hone in their local SEO so that they organically show up on Google Maps and in Google’s organic search results. Gaining a top placement is our goal, however, many business owners may find, they not only do not have one of these top three placements but that they actually are not showing up anywhere on a Google maps search. The reason for this problem can be a number of things. Most commonly, businesses that are not appearing on Google Map listings are failing to be seen on the map because their “Google My Business Listing” has not been verified on Google. In order to verify your business, you will need to create or claim a business listing through Google My Business (GMB). Google will need you to share basic business information such as the business location, phone number, and the type of business it is. Once you have done this, they will mail you a verification code that you will then need to enter online in order to gain control of the business listing. Not only is this a critical step in improving your organic SEO, it will also help to get you seen on Google Maps. Our team works with companies from a wide range of industries, increase their online visibility and drive traffic

Google is a powerful search engine that has a lot of power over the way we navigate the internet. Not only are there Google ads at the top of most searches for local businesses, but there is also a Google Map 3-pack, and organic search results listed below. For most online users, when they search for a local company, they will not look beyond the top results on the first page of Google results. Understanding this makes it easy to see the value in having your business listed and linked in the top placements of results. If you are able to outrank your competitors, you will be able to drive more traffic to your website, as well as directly to your business. This means more phone calls, more website visits, and depending on the nature of your business, more in-person clients. Our company works with you to develop marketing strategies that bring you the results you are looking for. Not only do we help you represent your brand properly, but we also help spread awareness about your business to those who have an organic interest in the goods or services you provide. Developing Your Google Business Listing Claiming and managing your Google Business Listing plays a more important role in attracting new customers than most social media marketing can. This is because Google is more than a search engine, it is also a marketing platform that reaches locals and more. Our team helps you to claim your listing, optimize it, and continue adding relevant information to help you dominate your industry in local search results. Houston Online Marketing Company If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows

How Do I Claim or Create My Google Map Listing? The first step in getting your business listed on Google Maps is to claim or create your business listing. You will need to create or log-in to your Google My Business account. From here you will follow the steps they provide you to claim or create your free Google Business Profile on Google. You will want to take time to ensure when you create your Google Business Profile that all of your information is accurate and up to date, so that your business will show up in local search results on Google Maps. When creating your profile you will be required to fill in the following information about your business, such as: Your Business’s Address Industry Category Company’s Website Company’s Phone Number Hours of Operation Addditionally, Google will give you the option to choose and claim a short name and URL for your business listing. All of the information you provide in your Business Profile on Google will appear on Google Maps as well as in results from Google Search. This is how online users looking for businesses using industry relevant keyword searches or specific information about your company will be linked to your business listing and website. If a business listing for your company already exists on Google Maps you will need to claim the listing. This will require you to verify that you own the business before you are able to edit the profile and gain control over the account. Before you create a profile, make sure to look for an existing business listing first. How Can I Verify My Local Business on Google? Whether you claim a business listing or create a new listing, you will be required to verify that you are the owner of your

For companies looking to utilize all tools available for improving their website’s search engine optimization, Google My Business can be a very powerful resource. By staying on top of your Google My Business listing, you will be able to directly impact the placement of your website on Google search engines. Since Google My Business listings are done in an open format, they are free to have and anyone can make edits or changes to your listing.  This offers positives and negatives, for every situation. Listed below are some of the main things to take into consideration when optimizing your GMB Listing: Continue Uploading Images and Videos To Your Listing: The admins of Google spend a lot of time weeding out fake and problematic listings, in order to keep Google results accurate and relevant. Whenever these admins see that your Google listing is having new uploads for unique and relevant content regularly. By posting on site photos and videos of your business, services, and products, Google will rank you higher among your competitors. If you are looking to improve your listing, contact Houston Small Business Marketing today. Receive and Respond To Google Reviews: It is important to encourage your customers to leave you reviews online. Responding to all of the reviews you receive as they come in, including the negative ones, will help to increase your placement on Google. Post FAQs: You want to pick the top 5 most common and relevant questions you receive from customers on your GMB listing. This will help inform your clients about your business right away without the need for them to message you. Make Sure All Edits Are Correct: Due to the open format nature of GMB listings, anyone can make changes to your account. This makes it especially important for you to stay

Houston Small Business Marketing provides the most comprehensive online marketing services in Houston. This includes full service online web design services that work to increase your company’s Google ranking online. Our team of dedicated web designers help companies create both brand new websites, as well as help already established companies rework their website in order to fit into Google’s algorithm, ultimately increasing the SEO value of their website. SEO is the term used to describe the search engine optimization, or efficiency of your website. Have you ever done a search for a service and wondered why some websites show up above others in the Google results? This is because the websites at the top of the list have higher SEO value than the ones listed below it. Our team specializes in getting the highest SEO value from your website, in order to help your company reach larger audiences and more potential customers. Every business, but especially one working within a saturated market, can benefit from having a strong, properly formatted website in order to rank high on search engine results. Our team of online marketing professionals stay on top of all current trends in order to make your website’s design work as efficiently as possible! Our team of dedicated online marketing professionals create dedicated pages for the services our clients offer, as well as pages for the service areas surrounding their company. By taking the time to design a website in this meticulous manner it becomes easier for online users who are already, organically searching for local services to be linked to our client’s websites. This will result in your website receiving more online traffic, and ultimately more customers. If you have questions or concerns about your website’s design, contact Houston Small Business Marketing today to learn more about what

  The most important aspects of online marketing depend on your website successfully working with the delicate algorithm put in place by Google. Whether you are looking to grow your online engagement through social media, attract more customers to your website, schedule more appointments for your services, show up on map listings of your area, or dominate search results in your area- the Google marketing services offered by Houston Small Business Marketing can help. Our team of dedicated online marketing professionals stay on top of online marketing strategies, in order to always be in compliance with the forever evolving algorithm put in place by Google. We understand that business owners are dedicated to running their business and often times do not have the time or knowledge required to stay on top of these trends. Let us help take the stress of online marketing off of you, so you can focus on what really matters- growing your business and providing excellent services! One of the first things we will address when working on your Google marketing is to claim your business on Google My Business. Whenever we do this for your company, we are establishing your presence on Google maps and on Google’s search engine for free. This is invaluable to your company because it literally puts you on the map and helps customers locate and learn about your business. Another great strategy to help improve your placement online and get you in touch with new customers, is by encouraging your current customers to leave reviews about their experience working with your company. One of the newest and most innovative ways for businesses to increase their SEO is by posting full Google 360 photos of their space. This allows customers to see the company ahead of time and in some cases