Why Is Responsive Web Design Important?

A responsive website gives the viewer the opportunity to see your website in full view regardless of the type of device. This means a cell phone, tablet, lab top or desk top would see all the information you included on your website.  The website automatically formats to any device. This gives the viewer a better experience to your website. It also follows Google recommendations who ultimately decides where your website is found in pecking order of all of the other websites that provide the same service as you do.


Reports show that users turn to their smart phones first to search most information needed on the Internet.  Studies also show that we 33% of Internet users use their smart phone greater than any other device to search the Internet.  Additionally, users spend twice as long online with smart phones than tablets, laptops and desktops. Now more the ever before the business owner must provide a responsive site if he/she is counting on internet users to have a good viewing experience on their site and ultimately sell their goods and services.


Since 2016 Mobile usage has overtaken desktop usage and has steadily increased since then.  It was reported at the end of 2016 mobile web usage had overtaken desktop for the first time.  Not only has this dramatic change impacted young users. It’s now believed that plus 65s are more tech savvy and are utilizing their smart phones for internet search and shopping.  Your opportunity to reach more buyers is greater determined by the viewing experience of users.


In 2015 Google introduced recommendations to for website owners to develop responsive web designs.  Further, Google rewarded websites that were more fully optimized for mobile platforms. It now uses “mobile friendliness” as a website ranking single in search results.  This greatly impacts where your website will be seen on Google pages. If your site is not fully mobile optimize and responsive, you could missing valuable customers for your business.


Google continues to use “mobile first indexing” in determining how your website is ranked among other business on the Internet.  If your site has already been mobile optimized, then there is no worry. However, for those business that have not moved to a responsive mobile optimized website, you could be missing millions of new customers who are searching on their mobile devices. A responsive web design means all your content pages can be viewed in all screen resolutions on all devices.  Whether it is a smartphone or laptop, a responsive website allows your information to be easily viewed by potential customers without having to resize while scrolling.


Houston Small Business Marketing (HOUSBM) is one of Houston leading web design and search engine experts. HOUSBM can update your website to a the Mobile Platforms needed to secure an optimum ranking on Google and give your potential customers a full view of your company and it’s offering on any device. Call HOUSBM today to review your website and create a responsive website to attract more customers. 713-492-0025.


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1415 North Loop West #950 
Houston, TX 77008 
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