Google uses automated spam detection measures to remove reviews that are probably spam.
- On your computer, sign in to Google Maps.
- Search for a place.
- On the left, scroll and click Write a review.
- To score the place, click the stars. You can also write a review.
What Information Should I Include In My Review?
Leaving a review on Google can help provide helpful information to individuals in the future. Your review gives you the chance to tell your story and share any highlights or negative experiences you have had with a business. It is important to leave as much information as possible when leaving a review.
You will want to include a timeline for when you interacted with the business, the services you used, employees names when possible, and more. Each interaction you have with a business will be unique but your experience can help provide insight into how the business operates.
Review sites can affect your business.
Just how much can customer reviews – and your reputation on a relevant review site – affect your business?
The 2018 ReviewTrackers Online Reviews Survey found that negative reviews convinced 94% of consumers surveyed to avoid a particular business.
In addition, the BrightLocal survey found that 73% of consumers surveyed said they trust a local business more if it has positive customer reviews, whereas 50% of consumers said that negative customer reviews make them question the quality of a business.
More surprisingly, 85% of consumers in the BrightLocal survey trusted online reviews as much as they did recommendations from friends and family, which suggests that online reviews now hold nearly as much sway as personal referrals.
However, as powerful as positive reviews are, it’s negative reviews that I believe are more likely to spread through word of mouth.
Word of mouth has been – and, in my opinion, always will be – a powerful form of marketing and social proof. However, with the internet and the review sites that have grown from it, the equation is now more complicated.
A bad customer review on the right high-profile or niche review site can make a real impact on your business. On the other end, an amazing one can provide just the social proof your business needs to take it to the next level.
If you want to develop a positive reputation in the eyes of consumers, and maintain that good reputation, I believe you need to stay on top of customer reviews as closely as you would anything else.
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