More than ever before, businesses rely on their websites to attract new customers and to make a strong first impression on users who visit it. If you are a new business or are looking to revamp the image of your current business, a new and dynamic website is a great place to start. Houston Small Business Marketing is the best web design company in Houston. Our team of digital marketers work together to provide you with comprehensive marketing services to solidify and strengthen your online presence.
A web designer’s main job is obviously to design web pages. However, there is a lot to consider in the design process.
Web designers create the visual aspects of websites. They meet with clients, online or in person, in order to get a clear picture of the message that needs to be portrayed on the website. Once the details are determined, they create layouts, designs, and features that display the client’s services in a way that is appealing to the target audience.
The aesthetic aspect is an important one and selecting the appropriate colors, font, layout and images creates the whole personality of the website. In addition to considering aesthetic aspects, the usability of the website has to be a priority — it is important to create pages that the target market can easily use.
For example, a website aimed at children needs to hold a child’s attention, and might use bright colors, an easy-to-read font, lots of images, and not too much text. This would make it fun, interactive, and easy to understand. On the other hand, a website aimed at physicians would convey a more serious tone, so would have muted colors, a more professional font, more content, and images that are relevant to the topic being discussed.
All websites, regardless of the audience, must still be easy to navigate, and the information organized in a format that is easy to understand and easy to access. There shouldn’t be too many clicks needed to get to any part of the website.
How Can I Improve My Site’s SEO?
SEO isn’t something to feel daunted by. The most important aspects of SEO can be easy to change and modify within your site, especially when you’ve got the right tools.
Let’s go through some of the most important aspects of SEO and how you can strategize with them to improve your organic search rankings.
User Intent
The first step towards improving your SEO and gaining visibility online is understanding the intent of your users. Why are they using the search engine? What are they looking for?
User intent can be shown in a few ways, such as:
- Informational
- Transactional
- Navigational
Google is pretty good at identifying user intent by inspecting how keywords are connected within the search phrase. It will figure out what a user wants from the search and decide how to rank the results accordingly: the most pertinent results for that user intent will be on top.
Keywords
Another important aspect of SEO is keywords. SEO keywords are the words and phrases that you use in your content and that users search for in search engines. In our above example, the keyword was ‘green shoes.’
Search engines check sites and pages for how well the content matches user search terms, its intent, and a whole host of other factors. When you use the same keywords in your content as your target audience is searching for, you signal to search engines that you’ll give people what they want.
Links
For good SEO, you need to be aware of links and link building. Link building is a process in digital marketing which aims to generate as many incoming links for your site as possible.
Having lots of links from well-reputed sources is great for SEO because they act as votes of confidence. Google recognizes that if your peers trust you, you can be trusted by users. There is a direct correlation between your links and your site traffic.
Why Choose Houston Small Business Marketing?
Are you looking to develop a marketing strategy that helps you not only with web design and development but also with internet marketing? Our team can help you. Not only are we the best web design company in Houston, our services include much more than a custom website. We have in-depth SEO services, we take care of all of the content writing, your logo design, social media marketing, and much more.
Other agencies in Houston are not as focused on search engine optimization when designing your website or managing your social media. This is why our digital marketing agency out performs our competitors. When you are looking to dominate search results online, reach out to our team.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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