Unless you live in the middle of nowhere, in an area with zero competition for your business, you will want to take advantage of Google’s SEO tools in order to improve the ranking of your website. When it comes to optimizing your website, there are many different tools you will want to use in order to ensure you are soaking up as much SEO value as possible. Luckily, many of the most effective tools you can use to optimize your website come without cost, outside of your time and energy. Google has tried to make tools that are user friendly for business owners, to help them improve their online ranking effectively, without the need to outsource the work. Unfortunately, even with Google trying to make these SEO tools user friendly for all, they can still be quite complex and time consuming for the average person to implement for their commercial website.
Listed below are some of the most accessible and efficient tools provided by Google to help improve the ranking of your company’s website:
Google Analytics: Google analytics is one of the most effective tools for helping you track the success of your website. This tool is great for showing you which terms and searches you are successfully marketing towards and which areas need improvement. This tool can also help you to determine where the traffic coming to your site is being driven from. Examples of this include, links from social media, ad links, and links selected under a google search engine. Understanding your successes and the areas you are falling short can be extremely beneficial when it comes to improving your SEO and dominating local search results for your industry.
Google Business Listing: Your Google Business Listing will define how you are seen on Google Maps and also will be your best resource for providing basic information about your business. This information will include business hours, phone number, location, photos of the business, list of services your company provides, and more. Updating your Google Business Listing on a consistent basis will help you show Google you are a legitimate business that offers quality services. Additionally, this will be the platform you use to communicate with satisfied and unsatisfied customers who have left your business a Google Review. All of these factors will work together to help determine an appropriate ranking for your company’s website.
Digital Marketing in Houston
Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find out what we can do to help you get more traffic online.