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Houston Review Marketing

There is a good chance that if you have ever made an online purchase, or looked up a local business on Google, you have encountered, and most likely been influenced by an online review. Though customer reviews vary in thoroughness and comprehensibility, they have a powerful effect on your audience’s behavior, and in turn, your brand performance.

The number of online consumers who read and trust online reviews is increasing. According to a survey conducted by BrightLocal, 88 percent of consumers trust online reviews as much as they would trust a review from a personal recommendation. This is an  astounding discovery, considering the majority of online reviews are posted by total strangers. The same survey discovered only 12 percent of the population does not claim to regularly read reviews for consumer products.

Whenever you choose not to offer user reviews, you are depriving 88% of your potential customers from information they rely on to make educated decisions about the goods and services they are considering purchasing.

Reputation Management Houston

When exploring content marketing, it is important to keep in mind that you are always working to build connections and improve your audience’s brand loyalty. Ideally, people should be able to recognize and identify your brand immediately based off the content you are putting out online and off.

To create an in-depth content marketing plan, ask yourself: “What is my goal, and how is my content marketing plan going to help me accomplish it?” By doing so, you can tailor your content marketing plan accordingly. Houston Small Business Marketing will advise you how to develop a blog, create an e-newsletter, develop white papers, and so much more.

Contact our office for more information.







“Houston Small Business Marketing designed a website for my company and I can’t be more pleased with the results. They took everything I wanted to be on it and turned it into an effective website that is very easy to navigate ultimately resulting in an increase in business.

I highly recommend them to design a website for your company! You definitely will not be disappointed!”

Jennifer Abadie



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Learn more regarding Houston content marketing strategies.

As stated above, 88% of consumers trust online reviews as much as they would trust a personal recommendation or warning about a business. This makes online reviews a vital stream of information you must work to manage.

Yes, Google likes to see you are a legitimate business that real customers are interacting with. Customer satisfaction also will help you rise in rankings because Google recognizes you as providing quality service.

While there are many sites that matter when it comes to online reviews, Google matters the most. HOUSBM can help you to identify the sites you need to monitor reviews through.

There are several strategies we teach our clients in order to elicit reviews from their clients in a friendly and effective manner.

A bad review will deter potential clients who have not formed their own opinions about you from using your services or visiting your business.


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As you gain more business through us, your business will expand, allowing you to do more online. Forget humongous upfront costs, we’ll setup a convenient monthly payment plan for you.

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