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SEO Houston

Houston’s Best Online Marketing Company

Now more than ever, business owners are looking for new ways to reach their customers and grow their business. We have seen many adaptations and changes from small businesses during the pandemic, and even now, as the state begins to reopen, many businesses are electing to maintain social distancing standards for the time being. All of these changes have made it difficult for many businesses to stay afloat and maintain the same level of engagement, interaction, and transactions with their customers. One of the most helpful resources for staying afloat and thriving during this difficult time is marketing. How you market your business can greatly affect your business’s ability to maintain a customer-base, while also finding new customers to work with and attract. At Houston Small Business Marketing we have worked hard for nearly a decade to help small businesses survive the changing times, the new standards of marketing, and now even a global pandemic. Whether you are a brand new business owner, or you are looking to breathe new life into your existing business, we have marketing solutions that fit your specific needs.

 

We offer many different services through our comprehensive marketing plan for businesses. These include Google Map marketing, social media marketing, content marketing, web design, Google My Business marketing, and more. We believe that the best marketing comes from a combination of all of these services in order to provide our clients with the best possible outcome for their brand. Listed below is a look into each of these services:

 

Google Map Marketing in Houston:

If your business is not visible on the map, or is not showing up in the Google 3-pack (the top three businesses listed and linked from the map) then you are missing out on potential customers. At Houston Small Business Marketing we focus on making your brand visible, in order to bring you customers.

 

Social Media Marketing in Houston:

Not only is social media an excellent way to reach your customers and interact with them, it also helps improve your ranking online. Let us help you build out your social media accounts to get the most out of your brand online. If you have any questions about our social media marketing services in Houston, contact us today!

 

Content Marketing in Houston:

Without an active blog on your business’s website you will not be able to manipulate Google Search Results as seamlessly as you need. A blog gives you the opportunity to showcase important information about your business, but it also helps you to choose which search terms your website will rank under. This can be extremely helpful to businesses that are looking for exposure. Make sure you are being seen by the important people with Houston Small Business Marketing.

 

Web Design Marketing in Houston:

While an eye-catching website goes a long way to making a good first impression on potential customers, a web design done without SEO marketing in mind can only get you so far. At Houston Small Business Marketing we work with you to create the website of your dreams, while ensuring that you are also enhancing your chances of being at the top of search results for all relevant terms and keywords that apply to your business and local area.

 

Google My Business Marketing in Houston:

When it comes to marketing your business online, your Google Business Listing will need continued efforts. Not only is it important to optimize your listing by filling out all available fields, you also will need to continue adding photos, videos, responding to reviews, and more. At Houston Small Business Marketing, we make it easy for you to thrive online.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

How Does Online Marketing Help My Business?

For a small to medium-sized business to thrive in a sea of big name corporations, they will need to focus on visibility. Many aspects go into developing a successful brand that has longevity, however, without visibility developing a customer base is impossible. Online marketing works to increase the visibility of your business in order to connect you with real world customers who have an organic interest in the services offered by your brand. Unlike other marketing strategies that hope by casting a wide enough net they’ll be able to catch the attention of some interested consumers, online marketing helps you to target a specific audience that already has the intention of working with a business in your industry. At Houston Small Business Marketing we work with your brand to find the best ways to showcase the services you offer, while also highlighting the unique reasons your company is different from your competitors.

 

What Is Included With Online Marketing:

Social Media Marketing in Houston: Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your business. Our team can help you get to the next level with our high quality social media marketing services in Houston.

 

Google Map Marketing in Houston: If you are not showing up at the top of Google map results, also known as the Google 3-pack, then you are missing out on potential customers that can help your business grow. Do not let your competitors outperform you just because of their placement online. Contact Houston Small Business Marketing today to outrank your competitors and get where you need to be.

 

Google Business Listing Management in Houston: Your Google Business Listing is a place that requires continued efforts in order to maximize its efficiency and be seen online by potential customers. At Houston Small Business Marketing, we continue adding new content and optimizing your Google Business Listing in order to help you place higher than your competitors. Contact us today to learn more about how your Google Business Listing is affecting your placement online.

 

Content Marketing in Houston: One of the most effective ways to target specific audiences online is through targeted content marketing! At Houston Small Business Marketing we will find out which service areas in Houston you are most interested in sharing your services with, from here we will work with you to highlight the products and services your business offers to potential customers in those chosen areas.

 

When it comes to your online marketing, there is no reason to settle! Ensure you are working with a company that is staying on top of the latest trends to increase your visibility and improve your placement online. At Houston Small Business Marketing, we take the steps to increase brand awareness for your business and make your quality services and products visible from those with an organic interest in your business. Our team works to help you dominate search results in order to become an industry leader. We understand how important engaging with your current customers and new customers is, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston online marketing experts can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success. Fill out this form and we will contact you with information soon!

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 


Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

 

Categories
SEO Houston

Online Marketing Solutions in Houston

As the pandemic stretches on globally, and Texans face yet another difficult time with our unprecedented winter storms and power outages, the continued need for businesses to learn to adapt and move forward grows. When businesses are faced with difficult times, they may have very little time to make necessary adjustments to their business strategy in order to survive. This can mean coming up with new marketing strategies, transitioning your company into a new structure, and much more. Many business owners are looking for online marketing solutions in Houston that fit their current needs and allow them the opportunity to reach their audience and move forward successfully.

 

Forbes.com shares:

Three tips for adjusting your strategy no matter what the challenge is you are facing.

 

Tip 1: Quickly adjust your marketing channel without changing your message.

Your marketing strategy is a culmination of activities that propel your business closer to your short-term and long-term revenue goals. Your revenue goals will and should adjust, but your goal of marketing should be to profitably reach the customers you want to target with the right message during the right time in the purchasing process.

 

While the buying process can be longer for some and shorter for others, there are usually a few critical needs that should be met before a customer is willing to buy from you. Once you identify what those critical needs are and what pain points your ideal customers have to overcome throughout the purchase cycle, you can pivot your marketing strategy and focus on the channels that will help you reach the right people at the right time.

 

Tip 2: Interpret the data; don’t guess.

Data-driven marketing is the approach to optimize efforts based on reducing the customer acquisition cost. To do that, you need to understand things such as how good the acquisition strategy is, what content is converting versus what content is making people bounce or leave the site, and what your funnel conversion rate is from add to carts through completed purchases.

 

All of this data should be used to tell how customers are finding, navigating, and ultimately purchasing products on the site. You can use the following steps to quickly audit the customer journey:

 

Step 1: Visit your website, and note what objectives you want your customers to accomplish, how your customers should interact with and navigate your site, and what parts of your site hinder your intended customer experience from the beginning to the completed purchase.

 

Step 2: Assess how strong your acquisition strategy is. Utilize your traffic source report to see how people are getting to the site.

 

Step 3: Identify what content makes the most money, leads to the most conversions or has the highest conversion rates. Layer on traffic sources to see which channels are driving current conversions.

 

Step 4: Determine your cost per acquisition (CPA) per channel and per landing page. By understanding which channels are driving traffic and conversions, you can use that as a benchmark as you test other channels.

 

Step 5: Can your marketing budget be optimized? Review your campaign conversion rates. Are they making money, or are they making noise? Meaning, are certain pages driving a lot of traffic but not converting? Find ways to maximize your current pages driving traffic for conversions.

 

If you understand which channel has the lowest cost per acquisition, you can know where you can double down on your marketing spend for the largest return.

 

Once you understand how people are getting to the site, interacting with it and moving through the conversion process, you can start to look at more advanced data such as lifetime value.

 

Tip 3: Gauge how consumers’ needs will impact your marketing strategies.

It’s impossible to predict how your customers will react to each of your products, so it is paramount businesses learn how to pivot their marketing strategies and product offerings for different customer expectations. Companies need to have a pulse on how their customers are engaging with their brands.

 

If you have not done so, you should set up a private Facebook group for select customers in order to get a better sense of this. Private Facebook groups are easy, free and highly effective at reaching your prospective audience organically. According to Facebook, its algorithm prioritizes content from groups that your audience reacts to, views or posts content on themselves.

 

Brands can utilize this feature to build meaningful relationships with their brand ambassadors. They can get firsthand knowledge from their customers on what pain points they are experiencing, what products they are attracted to and what they would like to see from the company in the future. Building private groups not only creates a community, but it also provides an invaluable direct line of communication to your customers.

 

Conclusion

Marketing today requires a business to be more agile than ever. Algorithm changes are occurring constantly, and new technologies that promote products to users are being developed at hyper speed. When faced with a challenge, you must be prepared to pivot your plan so you can meet your customers where they are shopping.

 

Don’t overcommit to a strategy that makes it impossible to pivot when needed. Instead, change the steps you need to take to reach your desired end result.

 

At Houston Small Business Marketing, we understand how difficult it can be to stay on top of all of the fast-paced changes your business is experiencing, let alone try to stay current with online algorithms that determine how visible your website is. Utilizing online marketing is an excellent way to stand out among your competitors and cement yourself as an industry leader. Without visibility, your brand will be forgotten and you will not reach your greatest potential. Our team is dedicated to helping you achieve the highest level of success with our proven online marketing strategies. Contact us today to learn more about the services we provide and how we can help increase your visibility online.

 

How Well Does My Business Rank Online?

Online marketing has been pushed into the direction of SEO-focused (search engine optimization) strategies that help businesses rank high online. So, what does it mean to rank high? Have you ever done a Google search for a business near you? Maybe you were not sure which company you wanted to use, just knew you needed a service. For instance, say last week during the winter storm, you had a pipe burst in your home. You may end up on your phone or computer to do a quick search for, “plumbers near me”. Whenever you do this search, a list of plumbing companies near you will come up, the order of these results is directly related to online marketing strategies.

 

When you do a search for your industry, typically, you will see a Google Map that highlights 3 businesses, this is called the Google 3-Pack. In addition to the Google 3-Pack, you will find when you scroll different websites listed that Google has paired you with based on your search. If your business is not highlighted in the Google 3-Pack or near the top of the Google Search Results, this shows your competitors are outranking you.

 

How often have you gone to the second, third, or even fourth page of Google search results in order to find a company or resource for your needs? The facts are, most people make a selection on the first page, if not immediately from the Google 3-Pack. This is why it is important to keep a focus with online marketing solutions in Houston. Our team of highly knowledgeable digital marketing experts stay up to date with the latest developments in online marketing in order to avoid your competitors outranking you. Good online marketing requires continued efforts in order to stay relevant and to maintain a top ranking.

 

What are keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

 

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

 

Why are keywords important?

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for “new clubs” — but if you’re not careful, you might end up attracting traffic that’s interested in finding a new place to dance after dark.

 

Keywords are as much about your audience as they are about your content because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.

 

At Houston Small Business Marketing, we work hard to make your business thrive! We research your industry in order to hand-select the best keywords for your business and local area. We understand every business is different and we want to showcase what it is that makes your company stand out from the competition. We carefully select everything that is placed onto your website in order to ensure you are getting the most SEO value available for your business. Whether you are a brand new small business looking to make a name for yourself among established competitors, or you are an established business looking to take your company to the next level, we can help you!

 

Staying on top of the always-changing online marketing trends, while also finding new ways to incorporate them effectively for your own brand is time-consuming and difficult. Navigating this during a pandemic can feel impossible! Unfortunately, for many small businesses in Houston, the industry they work in is highly competitive. By failing to stay on top of online marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers. We pride ourselves on your success and make customized marketing strategies that fit your specific business needs.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

Is It Possible For Small Businesses To Outrank Corporations on Google?

It is no secret that when it comes to competing with large corporations and established nationwide brands, small businesses have many obstacles in their way. Does this mean that is it impossible? Or is it possible for small businesses to outrank corporations on Google? A decade ago, you may have been hard-pressed to find ways to increase the reach of your business online, especially when competing with industry giants. Luckily, these days SEO strategies, when properly applied, have the potential to let small businesses thrive in any market.

 

At Houston Small Business Marketing, our team of digital marketing experts use comprehensive planning online to boost your business and get you the recognition you deserve. Our continued efforts help to establish consistency online with your brand, that will allow you to rank higher and compete with established and nationwide brands. There is no reason your small business should be shadowed by larger companies.

 

Listed below are some strategies outlined by Moz.com that explain exactly what it takes for small businesses to succeed and outrank their big-named competitors online. At HOUSBM we work to ensure we are staying on top of all SEO trends to keep your brand relevant and visible online.

 

It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite of their natural advantages.

 

 

Big site advantages

Now look, big sites in SEO have some big advantages. Those include things like:

 

Domain authority

Quantity and diversity of the links that are coming to them, which bias engines to generally rank their content higher than they ordinarily might if it were on a brand-new site or a smaller site that they didn’t recognize.

 

Trustworthiness. They’ve built brand associations in the space through advertising and through their size and scale and their reputation over time and over years that means that people have these biases towards trusting that brand, liking that brand, buying from that brand.

 

Financial resources that likely you are not going to have as a small website. If we’re talking about Expedia here versus randstravels.com, they have tens if not hundreds of millions of dollars that they can put towards their web marketing efforts and their SEO efforts, and I have, well, my bad self.

 

Ability to invest if and usually not just if, but if and when, if and when something is a major priority. If it’s not the case that something is a major priority, then Expedia is probably not going to invest in that, and this is where a lot of your advantages come from.

 

 

Small site advantages

So as a small website:

Nimbleness. You can choose to say, “Here are all the things we could be investing in right now, and you know what, this is the highest priority right now,” and a week later decide this is no longer the highest priority. We’re going to change direction and go pursue this instead. You don’t have to check with a manager or a team or a boss. You don’t have three layers of management that you have to run that approval process through. You can be extremely nimble. Small teams can get remarkable amounts done in small amounts of time compared to much larger teams.

 

Creativity. You are allowed to go outside the boundaries of what’s been set. If you have an idea, you can execute on it. If you have an idea at Expedia, you need to get a lot of approval before you can go after it, and you better make sure that all of the rest of your work is done, too.

 

Focus. As a small business, you can choose to focus your web marketing efforts on one specific thing. So if you know that SEO is where all of your opportunity lies, you can ignore your other web marketing channels, you can ignore retargeting for a few weeks, you can ignore your PPC accounts for a few weeks and simply focus on SEO. At Expedia, a marketing manager is going to have a long list of things that they need to do that they are responsible for, and they can’t simply ignore all their duties to focus on something new.

 

Niche appeal. So yes, Expedia built up their brand around travel, and they have associations around hotels and flights and bookings and all this kind of stuff. But you can choose to take a small slice of those for your particular business and say, “We’re going to focus exclusively on this, and we’re going to become the authority in this particular niche,” which gives you a bunch of advantages that we’ll talk about.

 

Authenticity on your side. So a big brand will often have big brand associations. A smaller brand can build very strong positive associations with, granted, a smaller audience, but you don’t need to monetize as many or as fast or as directly as a big brand needs to. You can concentrate on building your brand’s appeal to your very specific niche. If you monetize them well enough over time, you can build a great business, a small business but a great small business.

 

 

5 ways to compete

So, five ways to compete.

 

  1. Target keywords the big sites are unwilling, unable, or so far aren’t trying to compete on.

First off let’s talk about keywords. So in the SEO keyword universe, there are going to be keywords that a big brand, like in this example Expedia, is unwilling, unable, or has chosen not to target yet because they have an indirect path to ROI or legal issues or PR issues. Those can be things like:

 

Long-tail keywords. So maybe Expedia is definitely targeting something like “Istanbul city guide,” but they are definitely not targeting something like “best shops to visit in Istanbul’s Grand Bazaar.” By the way, I looked that up, and I could not find a great list. So if someone wants to make a list of those, that would be real handy because the Grand Bazaar, very hard to find things.

 

Comparison keywords. So Expedia can’t go after their competitors’ brand names, and they certainly wouldn’t choose generally to compare themselves to another brand. So Venere flights versus Expedia flights, they’re just not going to have a page on that. But you can have a page on that, and you can compare those things to each other. That’s an advantage that a small website is going to have over a larger one.

 

Editorial keywords. So Expedia has business relationships with a lot of different hotels. Therefore, it is not in their interest to rank hotels in a particular locale from 1 to 10 or from 1 to 100. As a small website, you don’t have that constraint, and you can go after those types of keywords that your bigger competitors bias against doing, and that can be very powerful as well.

 

  1. Aim for authority and brand association in a very specific niche

So like we talked about, Expedia is focused on travel. But Rand’s Travels can focus on city-specific itineraries or ranking travel destinations or some other thin slice of a niche that Expedia can’t build that same brand equity in.

 

  1. Pursue indirect/harder-to-monetize content

So Expedia knows that they’re generally pursuing not just keywords, but content that helps people buy directly from Expedia, and they’re going to be looking at that path to conversion. But you might say, “I don’t care if it takes three visits or four visits or five visits for someone to convert. I want to build trust. I want to build authority in my niche. Therefore, I can go after content that Expedia would not go after.” They might be hotels, flights, cars, and cities. You might be recommended websites and travel education and news and tactics and tips and neighborhoods.

 

  1. Go deeper and provide more value with content than what your big competition can afford to scale

You can invest more in a single piece of content than Expedia or a big brand ever could. So when you take your small niche and you say this keyword or this set of keywords is extremely important to me. This search intent is extremely important. I’m going to create 10x content. I’m going to put 10 times more effort and energy and resources into building that than what my big brand competitor can do. If they are a two-star resource, I’m going to be a five-star resource.

 

  1. Build relationships 1-on-1 that big competition will never invest in

In addition to that element of building better content, you can also build better, more direct relationships with the people you need those relationships with. So Expedia goes through their PR team, and they have their teams of folks that do their relationships. But you can go direct. You can say, “I’m Rand’s Travels. I’m going to go meet with people in Istanbul while I’m there and forge those relationships personally and build those relationships up on social media and have conversations and leave blog comments, and that will reinforce my authenticity and my niche appeal.”

 

That’s a huge advantage as well, and that can help to amplify the reach of your content and to get you visibility on these keywords and this content that your competitors simply can’t touch because they’re too big. They need to do this stuff at scale. When you need to do things at scale, you simply can’t focus in the same way, and that’s where your big advantages come from as a small website.

 

 

At Houston Small Business Marketing, we understand that for most business owners, running their company is already a full-time job! Keeping up with online marketing trends and finding new ways to incorporate them effectively for your own website and online resources can be too time-consuming. Unfortunately, for many small businesses in Houston, the industry they work in is highly competitive. By failing to stay on top of online marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers.

 

Ensure your quality services and products are being seen online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses.

 

 

Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

What Are My Options For Marketing My Business Online?

When it comes to online marketing, there are many different options for your business, that can help you gain visibility and grow your audience. Everything from social media to paid ads can be tools to help you get your business where it needs to be. However, it is important to note that the more effort you put into building your image online, the better your results will be. This is why at Houston Small Business Marketing, we focus on taking a comprehensive approach to online marketing in order to provide businesses with the most effective marketing available. Our team is dedicated to staying on top of all of the latest trends to keep your business relevant and performing at the highest standard online. We understand that spreading awareness about your brand and making it easy for individuals to locate your business can make the difference between a failing and thriving business. Let us help your business thrive.

 

Listed below are some of the areas we work to enhance the marketing of your business:

 

Web Development in Houston: Your website is often your first chance to make an impression on a potential customer. You want a sleek, modern, and easy to navigate website in order to engage a customer and show them who you are, what services you offer, and what makes you stand out from your competitors. When someone comes to your website they will be judging your brand, determining if they believe your business is a good fit for them or not. It is important that you represent your business in a way that leads to conversions, otherwise, potential customers will keep searching for another business they feel is competent and has quality resources representing their company.

 

While it is true that having a beautiful, clean, and easy to navigate website is essential for your business, ensuring that your website shows up under relevant search terms for locals in your area is vital for success. This is done in many ways, leading us to provide a comprehensive approach to marketing your business, but one of the most important aspects of this is covered when building your website. Every single part of your business’s website needs to be designed with SEO concepts in mind. SEO stands for search engine optimization. Whenever your website has excellent search engine optimization, it means that locals in your area searching for the services you provide will quickly and easily be directed to your website. If you are a tax attorney in Houston, you should be able to do a Google search for the term, “tax attorney” and find a link leading to your website within the first few search results. If this is not the case, you are losing potential customers to your competitors.

 

By working with the team at Houston Small Business Marketing, you are getting the best web design services available. Our team is here to help you design your website in a way that gets you the most bang for your buck. Every photo that is used on your website, every word that is written, and every page that is labeled, must be done in a way that fits into Google’s algorithm in order to secure you a place at the top of search results. This is an ongoing process that requires continued efforts but can help you to dominate all search terms that are relevant to your area and your industry.

 

Social Media Marketing in Houston: Social media started over a decade ago and in this time it has transformed the way we interact with each other and the communities we interact with. For businesses social media has opened the doors to communication with their customers in a way that has enhanced the customer experience. These days, when an individual visits a business’s website they just expect there to be social media widgets on the site that redirect them straight to the business’s social media accounts. If you are scratching your head trying to figure out what a social media widget is, you are already behind your competitors. A social media widget is an icon that corresponds with a social media account, when this widget is clicked it will redirect the user directly to the social media account for that business. For instance, if you visit your favorite restaurant’s website, you may see a row of small icons, a camera for Instagram, the letter “F” for Facebook, the notorious bird symbol that is associated with Twitter, and so forth.

 

Linking your social media to your website not only helps to increase the user’s experience and provide potential customers with helpful insight about your brand, but it also will help increase your rankings online. At Houston Small Business Marketing everything we do is done with the intention of helping you increase your ranking online so you can be discovered by new customers and so your current customers can easily locate you. Social media requires a strong presence online, it is a continuous process that business owners will need to invest their time and resources into in order to be successful.

 

There is the option for social media advertising as well, which will cost money per advertisement that you run. At Houston Small Business Marketing we leave social media ads up to the discretion of the business owner. If you are interested in learning about how these ads work, or coming up with a marketing campaign that includes paid advertising, we can help you.

 

Google Business Management: Taking care of your Google Business Listing is a vital component of managing your brand online and gaining traction in your placement on Google. Google wants to know that you are being transparent with your potential customers about the business you run and the way you operate. This means, they want you to share all relevant information someone may be interested in learning about your business, this includes:

Hours of operation

The type of business you run

Your contact details

Your location information

Photos of the interior and exterior of your business

Important information such as if your business is handicap accessible

FAQs that have thoughtful responses

Google Reviews that have been appropriately responded to

 

This information will all need to be current and filled out in order for Google to recognize your business as legitimate. Your business should be showing up on Google Maps, linking back to your website and providing the proper contact information for your business. Without thoughtful development of your Google business profile, Google may suspect that your business is not legitimate, which can negatively impact your ranking online.

 

 

Why Is It Important to Claim Your Google Business Listing?

According to Google:

 

  1. Appear more credible online

When potential customers search online, they look for products but also signs that the businesses selling those products are real, active, and trustworthy. When they come across an incomplete online listing, it gives them doubts. A local business listing without a logo, photos or a description is the equivalent of finding a shop with boarded-up windows.

 

Claim your Business Profile on Google to confirm that your business name is accurate, choose and claim a short name and URL, and share:

 

Your logo

A description of your business

Your contact information

Your opening hours (including seasonal variations)

A link to your website

A cover photo

Photos of the outside and inside of your business, as well as products

 

Filling out the profile confirms everything prospective buyers expect to see: Up-to-date hours, contact information, and, possibly, recent customer reviews – social proof that your shop is worth visiting. Businesses that fill out their profile in full are perceived as twice as reputable by consumers, and it makes your shop more attractive to consumers in your local community as well as tourists and other out-of-town visitors.

 

 

  1. Get found in local search results

Search may be global, but most prospective customers think local when they use it. More than 80% of people search the web to find local information using keywords like “in London” or “near me”. By filling out your listing, you’re more likely to show up in those local searches and have the opportunity to engage with potential customers.

 

A sandwich shop in Manchester that has filled out its profile, for example, could show up when nearby people search “sandwich shop”, or could show up for those who search “best sandwiches in Manchester” in any location. The people searching could live in town, be visiting, or simply be planning a visit – the sandwich shop’s local listing could reach them all.

 

When a Business Profile on Google shows up in search, it appears at the top of the page, to the right-hand side of other organic search results as a ‘Knowledge Panel’, making it immensely valuable to small businesses who might otherwise struggle to be discovered online. If visitors click, it can lead to sales. Research shows that complete listings are 29% more likely to attract purchases. Make every impression count by completing your profile and keeping it fresh with new photos and posts.

 

 

  1. Convince more potential customers to buy

The simpler you make it for potential customers to buy directly from your profile, the more sales you have the chance to attract. This means being clear about what you offer and how potential customers can shop or visit, and making the purchasing process as simple as possible. Here’s how you can achieve that:

 

Post photos

Images are a powerful tool for marketing your business, so be sure to take advantage. Research shows that businesses that add photos to their profile receive 42% more requests for directions than those that don’t. A London pub that serves fish and chips, for instance, can make its profile more attractive by uploading mouthwatering photos of its freshly battered cod.

 

Share posts

Business owners can write posts on their Business Profile on Google to highlight their products or announce special offers, for example. The more often a business owner posts promotions, the more reasons they give for indecisive prospects to visit or buy. And if those posts are targeted to particular audiences – such as tourists – they’re more likely to catch their attention.

 

Answer questions

Users can ask questions directly through your Business Profile on Google, so it’s important to check back regularly and respond to any queries as promptly as possible. This indicates to users that your business is active and engaged, and that you’re keen to deliver good service. If there are particular questions that potential customers ask frequently, businesses can answer them in the Q&A section of their profile. For instance, a Sheffield diner could announce that it caters, but only to specific postcodes, and an Edinburgh dry cleaner could explain the cutoff times for its same-day dry cleaning service.

 

Use a call-to-action button

Business owners can opt in to allow customers to make a booking or message them directly via their Business Profile on Google. Encouraging potential customers to take action in the moment they’re browsing reduces the number of steps involved with calling or visiting, thereby increasing the likelihood that they’ll decide to follow through.

 

Businesses that engage users with posts, photos, answers to common questions, and call-to-actions can create a profile that’s more inviting to potential customers – and more likely to attract clicks and visits.

 

 

  1. Persuade past customers to return

Business owners can maintain a conversation with previous local customers by updating their profile frequently and giving them reasons to return to their shop or website. They can post limited-time discounts, announce new seasonal offerings, and share general news about the business to stay top of local shoppers’ minds.

 

If customers have left reviews, business owners can build a relationship with them by responding, which they can do easily from their phone or tablet via the Google My Business app. If the reviews are positive, saying thanks makes users feel valued, and may inspire repeat visits. If the reviews are negative, the owner has the opportunity to win over unhappy users by replying thoughtfully. Even if you don’t change a reviewer’s mind, you’ve at least shown other potential customers that you care and are responsive.

 

Make a habit of responding to your Business Profile reviews regularly. That way, it only takes a small amount of time each week or each month, and you won’t accumulate six months of reviews to respond to all at once. To keep up-to-date, enable push notifications from your profile so that you are notified when your business receives a new review.

 

 

  1. Make your local online ads more effective

A complete Business Profile on Google can make your digital marketing more effective by offering insights into who your local potential customers are and how they interact with your listing. From the Insights tab within the Business Profile on Google dashboard, business owners can view details like:

 

How many customers visited their Business Profile on Google

Which buttons customers clicked

Which photos customers viewed

Which geographical locations customers searched from the most

 

The free insights provided by Business Profile on Google can help with various aspects of your digital marketing, including Google Ads campaigns. Based on this information, a cobbler in Cardiff, for example, could learn that they should include the keyword “shoe repair” in local search ads, use a particularly popular photo of hiking boots in display ads, and target ads to people living in the Riverside area of the city.

 

Setting up a Business Profile on Google can be an incredibly valuable resource for small businesses. They can help business owners appear more credible, show up in online searches, attract the attention of new customers from near and afar, and create a more robust digital marketing strategy, all for a small time investment. And remember, the more complete your profile is, the more likely it is to deliver results and help your business grow.

 

 

Digital Marketing Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 


Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/seo-houston

Categories
SEO Houston

Is Digital Marketing Tax Deductible?

These days, business owners are finding the most effective form of marketing to be digital. This is because all around the world people are spending more time looking at their phones and smart devices than ever before. In fact, according to eMarketer.com :

 

In 2019, for the first time, US consumers will spend more time with their mobile devices than they do watching TV. Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes.

 

How much time do people spend on smartphones?

The average US adult will spend 2 hours, 55 minutes on a smartphone in 2019, a 9-minute increase from 2018. Among smartphone users in the US, time spent with their device is 3 hours, 10 minutes per day.

 

Are smartphone minutes coming at the expense of tablets?

Yes. Tablets continue to lose their share of time spent to smartphones. In the past year, they are also losing actual minutes to smartphones and other devices.

 

How much mobile time is spent in apps?

About 90% of smartphone time is in apps. That said, the distinction between the web and apps is fading as web experiences emulate apps. Nonetheless, the long-term trend is toward app-like experiences, whether native or based on advanced HTML.

 

What type of content are people consuming in apps?

Digital audio accounts for the biggest share of time spent, with social media and digital video following.

 

Will smartphones continue to gain minutes?

Although it is likely that smartphones will remain the dominant device for consumer media, other devices and societal trends may begin to chip away minutes. The big question is whether consumers will start to translate their unease with an over-connected lifestyle into concrete actions to limit screen time.

 

So, what does all of this mean for business owners? It means when you want to target a specific audience to spread brand awareness, reaching them through a digital screen may be your best option. Digital marketing allows for more specific parameters to be placed on how your marketing will be carried out and who it will reach. This kind of control allows business owners to hone in on a specific market for their industry.

 

So, how does digital marketing compare to other forms of marketing financially?

Not only is digital marketing one of the most effective and modern ways to spread awareness about your brand, it also is one of the best options financially. For less money than traditional marketing efforts, businesses are seeing massive results online. The best news though? Digital marketing costs are tax-deductible. That’s right, you can deduct the cost of your website fees, content writers, online ad campaigns, and anything else you invest money into online to help grow your audience.

 

It is important to note, that not all sales and marketing costs will result in a lower tax total for your business. In our modern and digitally-focused world, it has never been more important for small businesses to utilize digital platforms in order to achieve success.

 

What is considered 100% tax-deductible in digital marketing?

 

According to SocialMediaExplorer.com:

What Are Common Digital Marketing Deductions?

Since many businesses rely on digital marketing to grow their businesses there are a lot of opportunities to reduce their tax liability. Digital marketing activities that qualify as deductible expenses include:

 

Website Costs and Fees

There are several costs a business incur while procuring a website. This includes domain registration and hosting fees. As well as the cost associated with development, design, and maintenance. All of which are necessary business expenses.

 

Subscriptions

When it comes to digital marketing, there are a lot of tools that can make things a lot easier and effective. From social media dashboards like Hootsuite, CRM programs like Constant Contact, or upgraded profiles like LinkedIn Pro. These all incur some sort of subscription cost, that can be considered a necessary business expense.

 

Ad Placement

Much like traditional ad placement, online ad placement using Google Adwords or PPC ads are tax-deductible. As are sponsored ads on social media sites like Facebook, Twitter, and Instagram. These are all examples of a great way to expand a business’s reach, and also improve ROI. However, the cost associated with running sponsored ads on these sites can add up over time. Fortunately, these costs are associated with growing business, therefore can qualify as a deductible expense.

 

Content Creation

Content is a driving force in any digital marketing strategy. It is important to procure good quality content that is relevant and consistent. Since good content can take some time to create, many businesses outsource their content creation. For example, many businesses choose to hire a professional blog writer. This helps create a good stream of quality blog content, which establishes the business as an authority in their industry. It also saves the business time and provides another deductible expense. This can also include the costs associated with professional photography and video creation.

 

Professional Fees

Many digital marketing professionals rely on the skills of other industry professionals. These outsourced professional expenses to for example: web designers or social media managers are 100% tax-deductible.

 

Education and Training

Continued education and training in digital marketing is necessary in order to remain relevant and competitive. Trends change and technology improves, so it is important to stay on top of the latest. The costs associated with attending a training course or digital marketing conference qualify as deductible expenses. This includes course fees, entry fees, and even travel expenses.

 

At Houston Small Business Marketing, your success matters to us. We have created a team of digital marketing experts that work together to bring you a comprehensive and dynamic marketing strategy. We stay on top of Google’s forever evolving algorithm to bring in more customers to your company’s website with our targeting marketing. We know great web design relies on more than having a site that looks great, it also needs to fit the requirements set by Google to be recognized as a subject matter expert.

 

Everything that appears on your website has the ability to influence your ranking, for better or worse. The team at HOUSBM is here to help you come up with an online marketing campaign that pairs you with the right clientele for less than other traditional forms of marketing. Get your business to the top of local search results by incorporating a wide range of marketing strategies that will set you apart from your competitors. When you work with our team, you will dramatically improve your search engine rankings, in order to dominate your industry. Using specific and relevant keywords on each page inside of your website helps to get your site picked up by locals in your area. Using keywords strategically can drastically improve your SEO placement. Let us help you maximize your online presence today with our advanced online marketing techniques.

 

Why Should I Hire A Digital Marketing Firm?

Having a successful business requires full-time efforts and energy, which can make it challenging to find the time to t to stay on top of the forever-evolving digital marketing trends that determine how much traffic you are getting on your website and how you can increase it. Not only is it hard to keep up with the most recent changes in SEO efficiency because the standard for SEO changes as often as the seasons, it is also difficult to find resources that clearly explain which changes are being made, and which standards are outdated. At Houston Small Business Marketing our team of digital marketing experts are here to help take the stress and work out of marketing for your business. We want you to focus on doing the things you love, running your business and managing your team, so that you are ready for the growing interest that is sure to come your way when you implement the newest marketing trends for your business. We understand marketing and want to ensure your time in spent perfecting the way you operate in order to keep your business at the top of your industry. Sure, digital marketing plays a vital role in your business’s success, but if you let the quality of your services slip, no amount of marketing will be able to keep your business at the top.

 

The worst thing you can do is let the quality of your business suffer because you are investing time and resources trying to track the newest marketing trends and how to implement them for your brand, instead, work with the digital marketing experts at Houston Small Business Marketing today. Not only does our team understands the challenges that come with working in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online- all of the digital marketing we provide for your business is tax-deductible making it an easy choice for your company!

 

The more online traffic we can bring to your site, the more real-life conversions you will have with online users becoming loyal customers. Our focus is simple, to help you dominate the search terms for your local area that are relevant to the services and goods your company offers, while spreading brand awareness and managing your image online. This means, instead of watching your competitors always snag the top search result on a Google Map or local search term, it will be your business. No one is going to see your company’s website or know about your brand if you are placing several pages back on search results for your industry and area. Let the team at HOUSBM help get you to the first page to increase your visibility online and stand out among your competitors.

 

A common mistake companies have that affects their success, is failing to put in continued efforts online to stand out and stay relevant. No matter how superior the services you offer are, failing to put in the time and energy towards your marketing can leave you far behind. Do not let businesses with lower quality products and services outrank you online! When you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals will help you get to the top and stay there. Our services are 100% tax-deductible, which helps you to save money and earn new customers quickly!

Digital Marketing Company in Houston

Ensure your company’s services and products are reaching the right people online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/seo

Categories
SEO Houston

Why Are Digital Marketing Strategies Most Effective?

These days, businesses from a wide variety of different industries are turning to digital marketing in order to spread awareness about their brand and attract new customers. Digital marketing offers superior results to other forms of marketing, causing more people to engage in online strategies to grow their business. So, why are digital marketing strategies most effective? There are many different reasons for digital marketing to be leading the pack when it comes to effective marketing. Not only does digital marketing allow businesses to target specific audiences, it also is cost-efficient, builds organic engagement, allows businesses to communicate to current and potential customers, helps to even the playing field between massive corporations and small businesses, and is easily adapted to accommodate changes as they come.

 

At Houston Small Business Marketing, we understand that the success of your business can make or break you. We use our industry knowledge to help small businesses succeed in saturated markets, by boosting brand visibility, managing your brand’s reputation, and following guidelines by Google to show your business has expert knowledge in your field. There is no reason your competitors should be attracting new customers when they offer subpar services to yours. Unfortunately, when you fail to implement digital marketing for your business, this is exactly what will happen. It is extremely easy to be left behind whenever your company does not stay modern and up to date with digital marketing trends.

 

More than ever before, individuals are relying on smartphones and other smart devices to help them navigate the world around them and engage with others. Long gone are the days where families turn to the Yellow Book in order to find companies around them. Instead, most of us will do a quick search online to find local businesses that offer the services or provide the products we are searching for. The longer you go without optimizing your online marketing strategy, the harder it will be to compete with those in your industry that have already begun to make these changes. Luckily, when you pair up with the team at Houston Small Business Marketing, you are working with a team of online marketing professionals who know how to quickly elevate your online presence, in order to move your placement up on Google search results for all relevant search terms that pertain to your business.

 

What does this mean for my business?

 

Moving your placement up in Google search results for all relevant terms that pertain to your business is the goal of proper SEO marketing. Listed below are two examples of how this marketing strategy is effective:

 

  1. Say you run a law firm in Houston that specializes in car accident cases. However, when you turn to popular search engines, such as Google, and make a search for “Car accident attorney in Houston,” you may notice that there are 3 pages of search results, linking to other car accident attorney’s websites before you ever see your own website. This means, it would take a potential customer going through 3 pages of car accident attorneys before they ever even know your practice exists. This can make it extremely difficult to bring in an adequate amount of traffic to your website or into your office.

 

When you work with Houston Small Business Marketing, we take a comprehensive approach to your online marketing, in order to help you get traction and place higher on search engine results. We help you to outline the service areas you wish to reach, starting with smaller communities, and working your way up. When you target smaller communities it becomes easier to dominate those search results, which will then make it easier for you to get a decent ranking in a major area, such as Houston.

 

Some of the search terms our team would help you to gain traction with could include:

 

Car Accident Attorney in Montrose

Car Accident Lawyer in Cypress

Car Collision Legal Help

 

These search terms can help build you up, to attract new customers, and eventually gain placement on the first page of results for larger areas, such as Houston.

 

  1. Say you are a full-service commercial HVAC company in Houston that is competing in a heavily saturated market. Anytime you search for related terms to your business such as, “air conditioning repair in Houston” your business does not appear for many pages. You may see national brands taking the top spots, feeling like you will never get your business to rise to the top spot, even if you know you offer the best customer service and most competitive pricing in the city. This can be extremely frustrating for any business owner.

 

Luckily, pairing up with the marketing team at Houston Small Business Marketing can help you to rise in rankings and connect with new customers in a way you never have before. We help your business rise in rankings by managing your social media accounts, creating content for your website, optimizing your Google Business Listing and more! Our team wants to ensure your success by working with you to get the best results for your marketing strategies.

 

Some of the search terms our team would use to help you attract more users to your website may include:

 

Air Conditioning Maintenance in Montrose

Air Conditioning Repair Near Me

AC Replacement in Cypress

 

Target Specific Audiences With Online Marketing Strategies

Trying to sell a car to someone who has no interest in buying a new car isn’t effective, just like advertising your business to someone who is not in need of your services would not be effective either. This is what makes online marketing such a better option than other marketing methods. Digital marketing allows for business owners to place themselves in the path of individuals who are specifically looking for the services they provide. You are able to manipulate the placement of your website in a manner that helps you to directly connect with the people who are most interested in your services. Do not waste your time, money, and other resources pushing marketing techniques that fall short, instead work with the professionals at Houston Small Business Marketing can grow your business.

 

Cost-Efficient Digital Marketing in Houston

 

It is no secret that digital marketing strategies are more cost-effective than other popular marketing techniques. This is what Forbes had to say about digital marketing:

 

Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all media by 2020. While that doesn’t mean that traditional marketing is dead, it surely signals that digital marketing has come a long way and is poised to become the most potent form of marketing in the world today.

 

The beauty of digital marketing is that it boasts a wide variety of strategies that are applicable to businesses of all shapes and sizes. Digital marketing works for companies with a global reach as well as for local businesses. If you’re running one or a few of the latter, here are some ways digital marketing can help your local business grow.

 

Cost-Effectiveness

 

One of the most common issues facing small, local businesses related to their marketing is budget, which is often limited at best. With traditional marketing channels like TV and print charging an arm and a leg for advertising, local businesses tend to have a hard time competing with bigger companies for ad space — and the attention of consumers.

 

However, with the cost-effectiveness of digital marketing platforms like social media, your local business should be able to reach the same number of people at a fraction of the cost. That means the products or services of your local business still get marketed to people, and you won’t need to spend a lot of money to do it.

 

Open Communication With Current and Potential Customers

 

Brands that utilize online marketing strategies open the door to communication with their current and potential customers, which helps to boost engagement, ultimately leading into more real world customers for your business.

 

Houston Chronicle reports:

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

 

Relationships with Customers

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

 

Digital marketing strategies are most effective compared to outdated forms of marketing because they allow businesses direct access to their audience online. SEO gives businesses the opportunity to connect with online users who are looking for the specific services and products that their company provides. This organic digital marketing allows a way for commercial companies to quickly connect local online users to their business. From legal practices to commercial HVAC companies, all businesses can benefit from thoughtful digital marketing strategies.

 

If you are not making efforts to optimize your brand online, you are falling behind because your competitors already have begun implementing these effective strategies for their company. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. Contact our team of SEO experts in Houston today to learn more about how you can outrank your competitors in search engine results for your local area. Schedule an appointment with our online marketing team today to learn more about the services we offer and how we can help you get the solutions you are looking for online!

 

If you are a small to medium-sized business owner that is tired of using the same ineffective marketing techniques with little to no results, the digital marketing team at HOUSBM can help. We know that online marketing is the most effective and affordable marketing option when it is done properly. This is why we work to provide the most comprehensive marketing available to businesses today. We work to get our clients the best web design, the most dynamic social media accounts, fully developed Google listings, and original and informative content for their blogs to have the most comprehensive approach to your online marketing. Failing to utilize every avenue online to increase your SEO value can be extremely detrimental for your company. When you choose to work with Houston Small Business Marketing, you will see the results you have been waiting for. We help companies in competitive markets thrive by spreading awareness about their brand. Contact us today to learn more about the services we offer and how we can help you grow your business online!

 

SEO Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

Which Businesses Need SEO?

Many digital marketing experts agree, SEO is beneficial to anyone who has a website at all. However, targeted SEO marketing strategies are specifically great for businesses. Essentially, any company in the world stands to gain by optimizing their website. Not only does SEO help you to increase your audience by reaching more users online, it also helps to make your website more accessible and user friendly for those who currently visit your website. SEO marketing strategies provide the most bang for your buck when it comes to marketing, because while it requires continued efforts over time to reach and maintain the search engine rankings your business deserves, it allows for the most targeted and direct approach to introducing yourself to your potential customers.

 

With all of this said, some businesses do stand to gain more by utilizing SEO strategies than others, due to their competitive industries, the services they provide, their location, and more. For instance, if you are the only tire shop in a small town, SEO marketing will not have as much potential to increase your business than if you are a dentist working in a highly-populated area like Houston. SEO is designed to help businesses set themselves apart from their competitors and engage with their current customers as well as attract new ones.

 

Listed below are some of the businesses that need SEO the most:

 

SEO Marketing For Contractors in Houston: At Houston Small Business Marketing, we work closely with many business owners in contract-based industries. This includes SEO marketing for plumbers, SEO marketing for HVAC companies, SEO marketing for floor cleaning companies, SEO marketing for electricians, and more. Our team of digital marketing experts work with your business to develop techniques that work for your specific business. Our goal is to ensure that your company will be listed higher on Google search results than your competitors. Developing a strong contractor marketing strategy can include local SEO, targeted content marketing, Google maps optimization, pay per click ads, reputation management, social media marketing, and web design.

 

Potential customers are no longer looking to the Yellow Pages to identify who the best contractor for their needs are. Instead, more and more there is a trend of online searches helping individuals and businesses find the best contractors and companies for their needs. Make sure you are utilizing the internet to help you get the customers you deserve when you work with Houston Small Business Marketing.

 

SEO Marketing For Dentists in Houston: At Houston Small Business Marketing, our team understands the competitive nature of the dental industry. We want to help you gain followers online, that translate into real-world customers for your practice. We combine the efforts of several different digital marketing strategies in order to get your company listed at the top of Google’s search engine results. We work closely with our clients to build a comprehensive dental marketing strategy in Houston that will include local SEO, content marketing, Google maps marketing, pay per click ads, reputation management, social media marketing, and other proven web design strategies.

 

Dental offices all over the world are now realizing the importance of utilizing local SEO strategies to gain new customers and stand out among their competition. Make sure you are not being left behind by your competitors when you work with HOUSBM. Many professionals working in the dental field have turned to online marketing to find effective solutions for their company, this includes Dental SEO in Houston, Cosmetic Dental SEO in Houston, Orthodontic SEO in Houston, and more.

 

SEO Marketing For Financial Companies: A Financial SEO Marketing Company in Houston will utilize several different online marketing strategies in order to successfully increase and maintain your company’s placement on local Google search results. This is done to help those competing in a saturated market stand out among their competitors and be seen by those organically looking for the services they provide. Whenever our team works with a financial company in order to increase their placement online we don’t just focus on one area, instead we utilize local SEO strategies, targeted content marketing, Google Maps optimization, pay per click ads, reputation management, social media marketing, and thoughtful web design. Don’t let companies with subpar services outshine you just because you are not maximizing your online reach, instead make online marketing work for your business with the help of Houston Small Business Marketing. Our team is standing by to help you gain new levels of success.

 

If you are interested in learning more about the Financial SEO marketing services offered at HOUSBM and would like to know how they can help you gain new customers, call us today at 713-492-0025 or request a quote online.

 

SEO Marketing For Law Firm: At HOUSBM we work with a variety of attorneys that practice different fields of law. We understand the unique challenges that come with marketing for these different fields of law, and want to do everything we can to ensure you are bringing in a steady flow of new clients. Our company focuses on SEO marketing for Law Firms in Houston by bringing a wide range of proven and effective marketing techniques to the table, in order to bring your company’s placement to the top of Google’s search results. The methods we use to boost our clients visibility online include local SEO, targeted content marketing, Google Maps marketing, pay per click management, online reputation management, social media marketing, and responsive web design. When these efforts are combined, your company will rise to the top online, connecting you with more potential clients than ever before. Take charge of your position online and work with HOUSBM to dominate your industry and get in touch with customers who are looking for your legal services today!

 

We work with individual lawyers, law firms, and those working in the legal industry who are looking to expand their reach and be seen online. If you are interested in learning more about the Law Firm SEO marketing services offered at HOUSBM and would like to know how they can help you gain new customers, fill out this form today.

 

SEO Marketing For Medical Groups in Houston: In a city as large as Houston, there are many different options for patients in search of a physician or medical group that fits their specific needs. It can be challenging to make your medical group or practice stand out in a market as saturated as the one in the fourth largest city in the country. Instead of wasting your efforts with outdated marketing strategies that no longer are effective as driving new patients into your care, work with the online marketing experts at Houston Small Business Marketing today.

 

Our team understands that in order to stay relevant and be seen online by potential patients it is important for medical groups and practices to utilize the most current online marketing. Don’t lose potential customers to your competition because you are not doing everything you can to increase your visibility online. At HOUSBM we work with doctors, medical facilities, clinics, and more to boost their SEO and get them in touch with local patients in need of their medical and healthcare services. If you are interested in learning more about the Medical and Healthcare SEO marketing services offered at HOUSBM and would like to know how they can help you gain new customers, contact our team today!

 

SEO Marketing For Small Businesses in Houston: Small businesses often rely on new customers coming in to help keep them profitable and successful. This means there needs to be effective strategies in play to bring in local traffic and reach new customers. Your small business competitors understand the importance of getting seen on the internet. Potential customers search through millions of websites; however, usually only a few will be seen. Houston Small Business Marketing will help you develop a comprehensive strategy to position your company on the internet to get your share of potential customers. Your strategy can include local SEO, content marketing, Google maps marketing, pay per click management, reputation management, social media marketing, and web design.

 

Don’t be overwhelmed trying to figure out how SEO works on your own. Our Small Business SEO Houston specialists will find and help create the best opportunities for you to accomplish a ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.

 

Digital Marketing in Houston

Running your business is a full-time job! Working with our team of digital marketing experts can help to ensure you are reaching new levels of success while maintaining the quality of your goods and services. We take a hands-on approach to providing targeted marketing that fits our client’s unique needs. We understand that it is important to showcase what makes your company stand out among your competitors and are skilled at highlighting your strengths. Work with us today to learn more about how important digital marketing is for your business.

 

Even once your business reaches highly sought after positions on Google search engine results, you will still need to make continued efforts in order to maintain this position. At HOUSBM our team helps your business stay relevant by keeping up with the forever evolving online marketing trends and finding new ways to incorporate them effectively for your own website and online resources for you. Unfortunately, for many small businesses in Houston, the industry they work in is highly competitive. By failing to stay on top of online marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers. We pride ourselves on your success and make customized marketing strategies that fit your specific business needs.

 

Ensure you are taking the right steps to make the quality services and products your business provides visible to potential customers! SEO helps pair your website and brand with individuals who are already searching for the services you offer online, making it one of the most effective marketing strategies available to you. When you work with the SEO professionals at HOUSBM we help you to dominate search results so that your business can become an industry leader.

 

Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success. Do not put off online marketing for another day, instead work with our team of experts to bring your business to the next level!

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

Small Business Trends During The Pandemic

Covid has been the ultimate disrupter to the global economy. Fortune 500 companies and small start-ups alike have felt the massive impact, but it’s the small businesses that have taken the hardest hit. Small businesses keep the U.S. economy running, infact, according to the World Economic Forum, small businesses are responsible for employing close to half of non-government employees. Unfortunately, during these uncertain times where safety measures requiring social-distancing have been put in place and mandatory shut-downs have happened, many small businesses have not been able to weather the storm.

 

Millions of small-business owners across the country have adapted on the fly and found creative ways to change their operating models throughout the pandemic. While many small businesses have failed, others have survived and plan to use innovations adopted during the pandemic to drive revenue and generate new opportunities as the economy recovers, but the impact on millions of employees nationally is uncertain.

 

So what small business trends that were implemented in 2020 will continue into 2021?

 

Forbes sites 15 trends they believe will drive small business in the year 2021 as we continue to navigate the pandemic into the new year:

 

Visible Digital Footprints: An excellent digital footprint and visibility will be a must for the small business next year. As everyone is spending significant time on the internet, having a great digital presence and branding will help when competing for new projects, contracts, partnerships and opportunities. This is an excellent way to highlight your product or service, engage and build community.

 

Agility: Restrictions will still be around, heavily affecting small and medium-sized enterprises. However, they have an advantage over the big corporations: A smaller size means potential for quick shifts of focus, be they in service delivery, marketing or team structuring. The quicker small businesses are able to pivot and adapt during these ongoing turbulent times, the higher their fitness and success will be.

 

Virtual Efficiency And Productivity Experts: Small businesses will need efficiency and productivity experts that specialize in virtual teams. During the pandemic, every business has faced being forced to digitize, virtualize and dematerialize. There are huge opportunities to help businesses recover from lost revenue and use new technology more effectively with virtual teams.

 

Talent Problems: Small businesses will continue to battle talent problems in the foreseeable future. The war for talent was only paused during Covid-19, and it has already resumed in most industries. Organizations have a choice: They can build learning and people-development cultures to keep teams engaged long-term, or they can build recruiting empires to address the constant turnover of employees.

 

Pre-Meeting Packs: A trend that will drive small businesses is the use of customized pre-meeting packs. These pleasant surprises take advantage of snail mail in a time of digital saturation. Many organizations send their board members these packs a day prior to a long online meeting. The packs can include a mix of food snacks, office accessories or stationery. Highlighting local businesses is a big opportunity for small firms.

 

Workplace Culture: Workplace culture is a trend for leaders to optimize, capitalize and maximize. What people believe, think, say and do as well as the collective output of their behaviors define their company culture. The evolutionary impact of recent events is driving leaders to align budgets and priorities to support organizational health, resulting in better alignment to vision, values, goals and prosperity.

 

Customer Reviews: Customer reviews will be key. As people feel the financial pinch caused by this year’s pandemic, they will be looking for ways to save. They might forgo buying the big brand names and look around for alternatives. This opens the door for small businesses to step in. While they might lack the credibility of a big brand, a list of glowing reviews from customers can definitely sway the sale.

 

Clarity: Our time seems to be eaten up with virtual meetings and webinar training. Be absolutely clear about whether a meeting or training is going to be paramount. We are tired of being on virtual meetings that waste our time, leaving us frustrated and overwhelmed. Before the meeting, collaborate on a clear agenda, clear objectives and desired outcomes. Also, start and finish on time.

 

Creative Joint Ventures: I think more small businesses will seek out creative collaborations and joint ventures with other small businesses. Diversifying the risk via another collaborator and entering markets not previously considered will increase their chances of longer-term survivability.

 

Local Community Networking: People buy from people, especially now that we’re limited in where we’re able to go. If small businesses want to compete with the big brands and online options, they’ll need to connect with their communities more than ever. Nothing helps a business more than locals spreading the word to their friends. So get “out there,” network on sites like LinkedIn and watch your business thrive!

 

E-Commerce: If they aren’t already, small businesses must get into the world of e-commerce. Everything a business offers should have an e-commerce component, and training, onboarding and other aspects of leadership have to be e-commerce ready. As 2020 has proved, you have to be ready to pivot on a dime to survive in an ever-changing landscape, and it starts by getting everyone e-commerce-facing.

 

Data-Driven Digital Strategies: Small companies will work intensively on digital strategies to adapt to new forms of consumption and other consequences of the pandemic. It will be especially important to carry out market studies that allow us to know the new demands firsthand. Additionally, small businesses should work on the flexibility of structures and costs to make them viable and competitive.

 

Technological Disruption: Pandemic-fueled technological disruption will continue to shift the very nature of work, affecting how organizations maintain a sustainable competitive advantage in the marketplace. This will be particularly true for small businesses, which, in an increasingly interconnected virtual world, will be competing not only with bigger players in the market, but also with other small businesses from around the globe.

 

Unique Online Courses: Online courses have been a great way to pivot business during the pandemic. If you have a unique knowledge base and a customer engagement model, pouring knowledge into do-it-yourself courses can independently save your business this coming year. It is not limiting, and it becomes passive income, as long as you use quality cameras in the creation of original course content.

 

Investments In Infrastructure And Customer Engagement: Next year will pay dividends to small businesses who invest wisely now in themselves and their customers. The small businesses that are operating out of fear right now will face even more fear and losses to competitors who are investing in their infrastructure and customer engagement to stay relevant now. Don’t let fear drive you. Find the opportunity and capitalize.

 

While much is uncertain about how 2021 will look for small businesses and everyone else, there is hope on the horizon. Drug companies are beginning to circulate effective vaccines which will allow for our economy to open back up. It is hard to determine how long it will take before things can resume back to normal, and the impact of the COVID crisis will continue for decades, as we repair and rebuild our economy, our communities, and deal with the losses that have been much greater than financial. At Houston Small Business Marketing, we want to help you protect your business by exploring new ways to reach your clients, to increase your accessibility to them online when face-to-face interactions are not an option.

 

No matter what industry you work in, digital marketing can help you to broaden your horizons and reach larger audiences. Outranking your competitors online makes it easier for potential customers to find you and to choose your business over the competition. Ensure you are doing everything you can to withstand these trying times by investing your resources into adapting during this difficult time. Listed below are some of the main areas we focus on when building your brand online:

 

Web Design: Everything that appears on your business’s website will either help your domain authority or hurt it. This includes the way the information on your site is organized, the quality of the images you use, the number of pages within your site, if the content written in the site is unique and accurate, how fast your website loads, and much more. Building a website on your own can be overwhelming for anyone, but especially for small-business owners who are desperately trying to find their place among their competitors. The website development team at Houston Small Business Marketing is here to help you reach your goals by utilizing our industry knowledge and experience to make your website stand out. We want to see you succeed.

 

Social Media Marketing: Now more than ever social media marketing has cemented its place as an effective tool to build stronger relationships with your customers and to communicate directly with them. Social media allows you to let your customers know of any deals you have going on, changes you are making- including to your business hours, show photos of the work you have completed, and so much more. Our social media team will help you to grow your audience, while also creating eye-catching graphics that display the best parts of your business.

 

Google Business Listing: In order to optimize your Google Business Listing, you will need to do a lot more than just claim your company online, however, that is the first step. Our team can help to keep your Google listing relevant, by updating it regularly with fresh content and new photos. Doing this will help Google to recognize your business as legitimate and current, making them more inclined to recommend your business to those who are searching for the services you offer locally.

 

Stay Relevant, Stay Fresh

Keeping up with the forever evolving online marketing trends and finding new ways to incorporate them effectively for your own website and online resources is time-consuming. Navigating this during a pandemic can feel impossible! Unfortunately, for many small businesses in Houston, the industry they work in is highly competitive. By failing to stay on top of online marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers. We pride ourselves on your success and make customized marketing strategies that fit your specific business needs.

 

Plan for 2021 to be your most successful year yet when you take steps to make your quality services and products visible so that they are seen online by individuals interested in your services. When you work with the SEO professionals at HOUSBM we help you to dominate search results to become industry leaders. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
SEO Houston

Categories
SEO Houston

Whats Is SEO and How Does It Affect My Business?

Every single day millions of people turn to Google for information. This may be for a wide range of reasons, including to answer a specific question, to learn about a topic, or even to find local businesses that sell products or offer services these individuals are interested in. On average, there is somewhere around 3.5 billion Google searches made on a day to day basis.

 

So, how do business owners direct traffic from those 3.5 billion searches to their own business? Surely, out of the billion searches conducted every day more than a handful of these individuals are from your local area and looking for the services your company provides.

 

This is what makes SEO such a powerful tool for business owners looking to increase their audience and expand their reach online.

 

So, what is SEO?

SEO is a term that is gaining popularity as more businesses begin to see the benefits of digital marketing. SEO stands for Search Engine Optimization. It’s a digital marketing practice that has grown rapidly in the last decade. To simplify, SEO is the practice of utilizing search engines like Google to market your business and get your brand attention. By identifying specific terms and keywords that are relevant to the services you offer, in the service areas you serve, you are able to gain exposure to online users who have an organic interest in your products and services.

 

Many people believe that paid advertising on platforms like Google is the only method to effectively get to the top of search results, however, this is not the case at all. In fact, more users will select to visit a website from the organic search results than from paid advertisements at the top of results. The only way to get to the top of organic search results, and increase the traffic on your site organically is to utilize SEO principles. Strong SEO rarely happens by accident. This is because the standard for SEO is forever evolving and requires constant attention in order to raise your position and also in order to maintain it.

 

At Houston Small Business Marketing, our digital media experts offer comprehensive online marketing in order to provide you with the best results for your business. While effective SEO is a powerhouse tool that can be the difference between a business rising to the top or closing shop, it is only one aspect of a strong and resilient digital marketing strategy. In order to get the most out of your online presence, you will want to utilize multiple different digital marketing techniques to have a strong and fully developed online presence. Listed below are some of the main areas of focus your business should invest resources into, in order to outrank your competitors and engage with your audience:

 

Dynamic Social Media Presence: A dynamic social media presence not only helps to enhance the SEO value of your brand, it also helps to engage with your current customers and open the door to engaging with potential customers. When online users find a brand with a dynamic social media presence that takes the time to respond to their comments, communicate changes with the brand, and share information about products and services they provide, they are more likely to trust the brand. Trusting a brand goes a long way to dividing to work with a brand. Make sure you are taking advantage of all social media opportunities by presenting an impressive brand focused on communicating and sharing with your audience.

 

Email Marketing: Email marketing is an effective way for many businesses to communicate with a large audience at one time. Sharing a singular message to a massive group can help to ensure you are spreading brand awareness, updating your clientele, and softly reminding individuals you exist. Email marketing can also be extremely effective when it comes to selling products or advertising services your business provides. If you want to share information about a new service or a sale you are running, email marketing can help you to do this. The team at Houston Small Business Marketing can help you find innovative ways to increase the amount of email contacts you have, as well as develop successful email marketing campaigns, to get information out that is important to you.

 

Google Business Listing Optimization: Does your business show up on Google-Maps? If so, are you showing up in the top three results on the Google 3-Pack? If not, you are missing out on a great opportunity to increase the traffic to your website, which directly translates to direct sales for your company. In order to optimize your Google Business Listing, you will need to do a lot more than just claim your company online, however, that is the first step. Our team can help to keep your Google listing relevant, by updating it regularly with fresh content and new photos. Doing this will help Google to recognize your business as legitimate and current, making them more inclined to recommend your business to those who are searching for the services you offer locally. This can be a huge game-changer for small businesses who are trying to succeed in saturated markets where the competition is steep.

 

SEO marketing is more effective than other forms of marketing for 2 huge reasons:

 

  1. SEO Marketing is cost-effective
  2. SEO targets individual who already are looking for the services your business provides

 

If you buy ads on social media platforms or on Google, you may yield results, but you are not guaranteed to connect with someone who is online with an interest to purchase a product or hire a business for a service. Even when you utilize social media alone, you are running the risk of making a post that people see as they are passively scrolling through hundreds of other photos of friends. Your post may catch their attention, but it might not.

 

However, whenever an online user is specifically looking for a service or product online, and then are linked to your website, this is the product of successful SEO marketing. This is known as the SEO effect. The point of SEO is for businesses to connect to individuals looking to purchase products or hire a company for a service, by providing a solution for businesses with minimum effort from the user. At Houston Small Business Marketing, our goal is to put your business at the top of Google Search Results for all relevant keywords and common searches that pertain to your business and service area.

 

How Many People Use Social Media?

The most popular social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. Social networking sites are now estimated to have 3.6 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

 

According to Data Reportal’s website:

 

More than half of all the people on Earth now use social media.

 

Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population.

 

Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019.

 

That equates to annualised growth of more than 12 percent, or an average 14 new users every second.

 

However, recent figures suggest that social media growth may even be accelerating.

 

More than 180 million people started using social media between July and September 2020, equating to an average of almost 2 million new users every day.

 

It’s also worth noting that the 53 percent penetration figure under-reports the real extent of social media use, because most social media companies restrict use of their platforms to people aged 13 and above.

 

If we compare the number of social media users to eligible population figures, the latest data indicate that more than two-thirds (68 percent) of those people who can use social media already do.

 

The typical user has an account on more than 8 different social media platforms, and spends an average of close to 2½ hours using social media each day.

 

Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media.

 

Added together, the world spends more than 10 billion hours using social platforms each day, which is the equivalent of more than 1 million years of human existence.”

 

How Does SEO Impact My Business?

The problem with passive SEO marketing is that if you are not actively working to enhance your brand’s SEO value, you are handing over potential customers to your competitors. Every day there are opportunities to connect with and engage potential customers who have organic interests in the products and services you provide. Ranking high on search engines gives you the opportunity to connect with a larger audience than ever before. You could be generating thousands of additional visitors to your website each month. If your site is good at converting traffic into leads, you could have hundreds more leads each month. That’s how SEO impacts your business. The SEO effect is huge.

 

At Houston Small Business Marketing, our team of digital marketing experts understand that for most business owners, running their company is already a full-time job! Keeping up with the forever evolving online marketing trends and finding new ways to incorporate them effectively for your own website and online resources can be too time-consuming. Unfortunately, for many small businesses in Houston, the industry they work in is highly competitive. By failing to stay on top of online marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers. We pride ourselves on your success and make customized marketing strategies that fit your specific business needs.

 

Don’t settle for less than the best! Take steps to make your quality services and products visible so that they are seen online by individuals interested in your services. When you work with the SEO professionals at HOUSBM we help you to dominate search results to become industry leaders. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https:/houstonsmallbusinessmarketing.com/services/seo-houston/