Beverly R Caruthers Law Office

SEO Case Study for

Houston Small Business Marketing has the privilege to work for Beverly R. Caruthers Law Office. Attorney Beverly R Caruthers is a award winning attorney in Houston TX. Her primary concentration of Law is personal injury. We worked directly with Attorney Caruthers to develop and marketing mix to increase the number of personal injury cases for her law firm. As an African American attorney, Attorney Caruthers has practiced law for over twenty-five years.

For over 25 years The Law Office of Beverly R. Caruthers has dedicated itself to providing clients with high quality, aggressive legal services and representation. Attorney Beverly R. Caruthers graduated with a BA from Tougaloo College (Cum Laude). She received her JD from Thurgood Marshall School of Law (Texas Southern University). Personal Injury cases is the primary focus for Attorney Beverly R. Caruthers. With a collaborating team of experienced staff, The Law Office of Beverly R. Caruthers works diligently to achieve maximum results for every client.

The Challenge

Attorney Beverly R Caruthers lacked online rankings for search terms related to personal injury in the Houston area. Starting an online internet presence required a marketing and online strategy to drive potential clients to her website and to validate her experience in personal injury law. With over 25 years of experience in personal injury cases, Houston Small Business’ challenge required a comprehensive online marketing strategy.

The Strategy

Houston Small Business Marketing developed very detailed keyword analysis in order to identify and target personal injury search terms and service areas desired by Attorney Beverly R Caruthers. Once identified, we developed and implemented a customized optimization strategy comprised of responsive web design, video marketing, content marketing, improved on-page SEO and development of new pages in order to target new search terms.

With new content, Houston Small Business Marketing wrote and syndicated optimized blogs articles, social media posts and syndicated videos not only for the local SEO benefits, but also to achieve the online presence that Attorney Beverly R Caruthers needed to gain presence in service areas and highly trafficked search terms.

The Results

After 6 months, Attorney Beverly R Caruthers is extremely pleased with the results of her campaign. Google has ranked her on the first page on all her service areas requested and ranked in search terms as a leading African American attorney throughout the Houston Area. This resulted in an increase on personal injury cases by 75% from online marketing.

Google Page 1 Search Terms:

  • “Houston Black Personal Injury Attorney”
  • “Houston Black Female Personal Injury Attorney”
  • “Personal Injury Attorney Baytown TX”
  • “Personal Injury Attorney Conroe TX”
  • “Personal Injury Attorney Crosby TX”
  • “Personal Injury Attorney Lake Jackson TX”
  • “Personal Injury Attorney Missouri City TX”
  • “Personal Injury Attorney Humble TX”
  • “Personal Injury Attorney Spring TX”
  • “Personal Injury Attorney Tomball TX”
  • “Personal Injury Attorney Conroe TX”


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    Houston Small Business Marketing did a great job modifying the website for my Soothe Hypnosis practice.

    - Marie Martin

    Convenient Monthly Plan

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